|[July 08, 2014]
Brainlab Announces Launch of Right.Brain Foundation To Advance Global Healthcare
MUNICH --(Business Wire)--
In a continued effort to expand global access to and consistency of
healthcare, Brainlab today announced the launch of the Right.Brain
Foundation, which will provide medical technology and education to
selected hospitals and public institutions in Southeast Asia, Africa,
Central and South America.
Countries were reviewed carefully and selected based on several criteria
including: per capita income, reliable energy supply, adequately trained
healthcare professionals; keeping in mind the distribution of wealth,
political stability and safety of the country as well as where patients
may be able to benefit the most from providing treatment.
"We understand and acknowledge the World Health Organization's
principles for a good medical equipment donation," said Stefan
Vilsmeier, President and CEO, Brainlab.
"The Right.Brain Foundation, which provides the equipment and trained
personnel to the hospitals in need, also includes personnel training at
the local hospital level. This helps further their education, provide
hope for their country, and raise the bar in academic achievements for
residents and studying physicians."
The Right.Brain Foundation purpose, "Together we provide medical
technology to create opportunities for a better world," dovetails
perfectly with the Brainlab vision to increase access to and consistency
of treatment for patients everywhere. Brainlab is committed to
supporting Right.Brain by providing on-point, frugal technologies that
will make the most impact in the countries to be served. The technology
that will be loaned to the hospitals is Kick Purely Navigation, a
robust, reliable and minimalist image guided surgery system that is
compact and can be easily shipped. Engineered with focused
functionality, Kick is small but powerful and supports and advances
neurosurgery efforts in developing countries.
Riht.Brain will partner with hospitals and physicians in North America
and Europe, building an exchange program to help teach the physicans in
developing countries how to use the technology effectively. Furthermore,
Brainlab employees will volunteer their vacation time to Right.Brain to
provide additional on-site training and support to the local hospitals.
Beyond time donations, Brainlab employees are also encouraged to give to
Right.Brain via a variety of opportunties such as frequent flyer-mile
donations, monetary donations at the Brainlab Open House on Friday, July
11, 2014 in Feldkirchen, Germany and merchandise available at
brainlab.com/rightbrain where 20% of the proceeds will be donated to the
Right.Brain Foundation. In the near future, Brainlab will extend support
opportunities to current business partners to further the mission of
Right.Brain with additional technologies, training and education.
The inaugural Right.Brain project will take place at the Calmette
Hospital in Phnom Pehn, Cambodia. For this operation, Right.Brain will
cooperate closely with La Chaîne de l'Espoire, a French foundation which
is locally based and will ensure a smooth integration of Brainlab
technology and help ensure the mission's success.
Today's announcement is the culmination of a passionate idea long held
by Brainlab Founder and CEO, Stefan Vilsmeier and just the beginning of
the company's social impact journey. This year, as the company
celebrates 25 years of medical technology innovation, Brainlab expands
its reach beyond the 80 countries currently served to include developing
countries in need of the right medical technology to make a difference.
"This mission has been 25 years in the making; it extends beyond the
walls of our corporate offices and the hospitals we traditionally
serve." Vilsmeier added. "This project is unlike any other effort in
which Brainlab has participated. Right.Brain will bring technology into
underserved areas, connect experienced surgeons and staff with those in
need of training and support and most importantly, help patients in
need. In five years, we hope to have 80 percent of the countries using
some type of surgical navigation and more patients benefiting from
Brainlab, headquartered in Munich, develops, manufactures and markets
software-driven medical technology, enabling access to and consistency
of advanced, less invasive patient treatment.
Core products revolve around information-guided surgery, precision
radiation therapy, and information and knowledge sharing that fosters
interdisciplinary collaboration. Brainlab technology currently powers
treatments in the fields of neurosurgery, radiosurgery/radiotherapy,
orthopedics, ENT, CMF, spine, and trauma.
Privately held since its formation in 1989, Brainlab has more than 5,000
systems installed in about 95 countries. Brainlab employs 1,150 people
in 17 offices worldwide, including 290 research & development engineers,
who form a crucial part of the product development team.
To learn more, visit www.brainlab.com.
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