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TMCNet:  Social Media Advertising Spend in India Databook Q1 2014

[July 08, 2014]

Social Media Advertising Spend in India Databook Q1 2014

(M2 PressWIRE Via Acquire Media NewsEdge) Dublin - Research and Markets (http://www.researchandmarkets.com/research/jfnrbl/databook_q1_2014) has announced the addition of the "Databook Q1 2014: Social Media Advertising Spend in India" report to their offering.


Social media advertising spend in the India stood at US$110 million by end of 2013, accounting for 15.2% of online advertising. During 2009-2013, social media advertising in the country has increased at a CAGR of 119.0%. This growth is expected to continue in 2014 with brands expected to spend US$192 million, representing an increase of 74.3% over 2013. Over the forecast period (2014-2018), Socintel360 expects social media ad spend to grow at a CAGR of 61.8% to reach US$1,317 million in 2018, accounting for 50.4% of the online advertising spend.

This report answers the following key questions: - How is social media advertising spending expected to grow over the next five years? - How much is being spent on social media advertising by industry? - How is social media marketing budget being allocated and utilized? - Which marketing objectives are driving the advertising spend on social media? - Which advertising formats are gaining popularity on social media to target consumers? - Which social media sites are gaining / losing market share? - How is social media mobile advertising spending expected to grow over the next five years? This report provides detailed social media advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2009-2018).

This report provides breakdown of social media advertising spend across 14 key industry verticals.

- ?Food & Beverages - ?Health & Beauty - ?Technology & ICT Services - ?Leisure Travel & Tourism - ?Financial Services - ?Automotive - ?Media - ?Entertainment - ?Telecoms - ?Retail - ?Pharmaceutical & Healthcare - ?Public Sector - ?Real estate - ?Education For more information visit http://www.researchandmarkets.com/research/jfnrbl/databook_q1_2014 CONTACT: Research and Markets, Laura Wood, Senior Manager.

press@researchandmarkets.com Fax from USA: 646-607-1907 Fax from rest of the world: +353-1-481-1716 Sector: Advertising and Marketing (http://www.researchandmarkets.com/categories.asp?cat_id=25&campaign_id=jfnrbl) .

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