|[July 10, 2014]
UK Govt Backs Geomerics to Revolutionize the Movie Industry
CAMBRIDGE, England --(Business Wire)--
Geomerics, an ARM (News - Alert)® company, has won backing from the UK's Technology
Strategy Board (TSB) to bring its real-time graphics rendering
techniques from the gaming world to the big screen. The award, worth
£1million, will enable Geomerics and its partners to take a
revolutionary step for filmmakers, allowing instant rendering of complex
animation sequences, saving cost and production time.
"Real-time computer graphics technology can now meet the quality demands
of both film and television," said Dr Chris Doran, director, Geomerics.
"Providing our lighting technology to big screen filmmakers enables them
to deliver movies with compelling visual experiences faster and for less
money with the quality that moviegoers expect. This will be a dramatic
shift in the industry's production practices."
The funding, made available by the U.K.'s Technology & Strategy Board
(TSB), is part of the 'Cross Platform Production in Digital Media'
competition announced last year. The TSB's goal is to accelerate UK
economic growth by stimulating and supporting business-led innovation.
The digital economy is a strategic focus, and it views the game and film
industries as crucial players.
Geomerics' competition entry created interest because of its potential
to make the film, television and on-line video services industry more
efficient. One of the most time-consuming parts of the editing process
where computer-generated effects are used is in rendering, particularly
lighting. At present filmmakers edit sequences offline and then render
them to bring them up to full quality which can take 8-24 hours. By
contrast, the gaming world has had to develop real-time rendering
techniques so complex full-quality graphics sequences can be instantly
produced on consoles and mobile phones.
real time global illumination technology is already used in mainstream
games such as Battlefield 3 and 4, Need for Speed Rivals, Eve Online,
and Medal of Honor: Warfighter. The company is now focused on developing
interactive workflows for producing high-end graphics and lighting
across all media types.
Geomerics comes from Cambridge's so-called Silicon Fen area and became
part of ARM, the UK's most successful technology export company, in
Notes to Editors
Geomerics delivers cutting-edge graphics technology to customers in the
games and entertainment industries. The company's Enlighten
technology is behind the lighting in best-selling titles including Battlefield
4, Need for Speed: Rivals, Plants versus Zombies: Garden
Warfare, Eve Online and Quantum (News - Alert) Conundrum. Geomeric's
Enlighten revolutionary technology brings global illumination to
real-time gaming. For the first time, all aspects of lighting can be
updated in real time, in game, on today's consoles. Instant feedback
opens up new worlds of creative possibilities for gamers and artists
alike. Visit www.geomerics.com
for more information.
In 2013, Geomerics was acquired by ARM, the company at the heart of the
world's most advanced digital products. ARM technology enables the
creation of new markets and transformation of industries and society,
with scalable, energy efficient-processors and related technologies to
deliver the intelligence in applications ranging from sensors to
servers, including smartphones, tablets, enterprise infrastructure and
the Internet of Things. ARM Partners have shipped more than 50 billion
ARM-based Systems on Chip (SoCs) since the company began in 1990.
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