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TMCNet:  Trim It. Low Carb It. Veg It. Welcome to the

[July 10, 2014]

Trim It. Low Carb It. Veg It. Welcome to the "Other Side" of Carl's Jr. and Hardee's

CARPINTERIA, Calif. --(Business Wire)--

It's no secret: Carl's Jr.® and Hardee's® menus are well-known for deliciously indulgent, big and juicy 100 percent Black Angus Thickburgers®, Made from Scratch™ Biscuits and Hand-Scooped Ice Cream Shakes™. Yum. It's also no secret (though not-so-well-known) that the home of the Thickburger offers alternative, lighter fare menu selections that enable guests to deliciously Low Carb It®, Veg It® or Trim It®. Who knew? Well, now we all do.

This week, Carl's Jr. and Hardee's launched their "Other Side" websites featuring their not-so-secret menu of lower carb, lower calorie or lower fat options. The "Other Side" sites are literally the backwards version of Carl's Jr. and Hardee's' current brand site URLs. Just flip the URLs for Carl's Jr. (www.rjslrac.com) and Hardee's (www.seedrah.com) to learn more about the menu items on the "Other Side."

"Our 'Other Side' menus highlight a wider variety of Carl's Jr. and Hardee's' premium quality, delicious food options," said Brad Haley, chief marketing officer of CKE Restaurants Holdings, Inc., parent company of Carl's Jr. and Hardee's. "Many fast food places have secret menus that are typically reserved for indulgent versions of their standard menu. Since Carl's Jr. and Hardee's already are known for delicious indulgence, our not-so-secret 'Other Side' menu calls attention to our menu items that not only fill you up and taste great, but also provide alternatives to guests looking to trim calories, carbs and/or fat."

The "Other Side" menu at Carl's Jr. and Hardee's features a variety of Charbroiled Turkey Burgers all under 500 calories; Charbroiled Chicken options; lettuce-wrapped, 100 percent Black Angus beef burgers such as the Low Carb Thickburger that features 38g of protein; and vegetarian options, among others.

"All the menu items on the 'Other Side' have been around for a while, such as our award-winning line of Charbroiled Turkey Burgers which were an industry first," said Haley. "We're just presenting them in a new and consolidated way to generate more awareness about our healthier options The selections have always been available for view on our brand menu sites under the 'Better for You' menu tab."


The clever reverse sites were created by Carl's Jr. and Hardee's advertising agency 72andSunny.

Follow Carl's Jr. and Hardee's on Facebook (News - Alert) (www.facebook.com/carlsjr and www.facebook.com/hardees),Twitter (News - Alert) (www.twitter.com/carlsjr and www.twitter.com/hardees) and Instagram (@CarlsJr and @Hardees) for the latest product news and promotional offers. Download the Super Star Rewards app from the iTunes Store and Google Play and check in to redeem Carl's Jr. and Hardee's products on the spot, save points for a high-value reward, check out the full menu and use the store locator to find any Carl's Jr. or Hardee's in the U.S.

About CKE Restaurants Holdings, Inc.

CKE Restaurants Holdings, Inc. ("CKE") is a privately held company headquartered in Carpinteria, Calif. Through its subsidiaries, CKE owns and licenses Carl's Jr.® and Hardee's® quick-service restaurants. CKE operates Carl's Jr. and Hardee's as one brand under two names acknowledging the regional heritage of both banners. CKE has a total of 3,498 franchised or company-operated restaurants in 42 states and 31 foreign countries and U.S. territories. Known for its one-of-a-kind premium menu items such as 100 percent Black Angus Thickburgers®, Made from Scratch™ Biscuits, Hand-Breaded Chicken Tenders™ and Fresh Baked Buns, as well as an award-winning marketing approach, the Carl's Jr./Hardee's brand continues to deliver substantial and consistent growth in the U.S. and overseas. The Carl's Jr./Hardee's system is now 75 percent franchised, with international restaurants representing 17 percent of the system. For more information about CKE, please visit www.ckr.com or its brand sites at www.carlsjr.com and www.hardees.com.


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