[July 10, 2014]

Fresh & Easy Brings Back Shop for Schools Fundraising Program

Fresh & Easy announced this week it is bringing back its popular Shop For Schools fundraising program. The new and improved Shop For Schools will be powered by the national fundraising program eScrip and will kick off in time for the start of the 2014/2015 school year.

Fresh & Easy made a number of improvements to Shop For Schools, including making the program fully digital and tied to Fresh & Easy's Friends loyalty program - to make it even easier for schools and parents to participate and raise money. Instead of collecting thousands of paper receipts parents, teachers, family and friends will be able to simply register their Fresh & Easy Friends card to earn up to 5% for their designated school with every transaction at Fresh & Easy. The program will also run all year long, giving parents and customers even more opportunity to participate.

"We wanted to bring Shop For Schools back and make the program even easier so more schools and parents can participate," said Mike Evans, Fresh & Easy's Head of Marketing. "Supporting local schools has always been an important goal for Fresh & Easy and we're glad to renew that commitment by bringing the program back."

"We are very proud to add Fresh & Easy as a partner to the eScrip program," said Ian Diery, President and CEO of eScrip. "Our merchant partners exhibit a strong commitment to the communities they serve by generously making these contributions available to the schools, which is so greatly needed and appreciated. Our relationship with Fresh & Eay and in turn their loyal customers solidifies our mutual belief in working together in support of our local communities."

Shop For Schools powered by eScrip will kick off beginning on July 23^rd, interested parents and schools can visit www.freshandeasy.com/shopforschools for more information about the program. More information about eScrip can be found at www.escrip.com/FreshandEasy.

About Fresh & Easy

Fresh & Easy operates 167 stores in Arizona, California and Nevada. All of Fresh & Easy's products, including the freshly prepared meals, are made with the highest quality ingredients and contain no artificial colors, flavors, high-fructose corn syrup or added trans fats. For more information about Fresh & Easy, visit www.freshandeasy.com and follow the company on its journey on Twitter (News - Alert) www.twitter.com/freshandeasy and Facebook (News - Alert) www.facebook.com/freshandeasy.

About eScrip

Headquartered in San Mateo, CA, eScrip is a subsidiary of Electronic Scrip Incorporated (ESI (News - Alert)). With the introduction of eScrip, ESI pioneered a new phase of cause-related marketing and remains the committed leader in the field. To date, with participation from millions of families, the eScrip program has generated more than $400 million in merchant contributions to schools across the country. For more information, visit www.escrip.com.

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