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TMCNet:  Research and Markets: Digital Advertising Spend in Italy Databook Q1 2014: Analysis of the $2.2 Billion Market

[July 11, 2014]

Research and Markets: Digital Advertising Spend in Italy Databook Q1 2014: Analysis of the $2.2 Billion Market

DUBLIN --(Business Wire)--

Research and Markets (http://www.researchandmarkets.com/research/zzh2hb/databook_q1_2014) has announced the addition of the "Databook Q1 2014: Digital Advertising Spend in Italy" report to their offering.

Online advertising spend in Italy stood at US$2.2 billion by end of 2013, accounting for 20.3% of total advertising.

During 2009-2013, online advertising in the country has increased at a CAGR of 12.5%. This growth is expected to continue in 2014 with brands expected to spend US$2.5 billion, representing an increase of 13.5% over 2013. Over the forecast period (2014-2018), Socintel360 expects online advertising spend to grow at a CAGR of 12.6% to reach US$4.1 billion in 2018, accounting for 33.5% of the total advetising spend.


This report answers the following key questions:

  • How is online and mobile advertising expected to grow over the next five years?
  • How much is being spent on online advertising by industry?
  • How is online marketing budget being allocated and utilized?
  • Which marketing objectives are driving the online advertising spend?
  • Which online advertising formats are gaining popularity to target consumers?
  • Which online sites are gaining / losing market share?

This report provides detailed online advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2009-2018).

This report provides break down by the following formats:

  • Search Ad Spend
  • Display Ad Spend
  • Sponsorship Ad Spend
  • Classified Ad Spend
  • Email Ad Spend
  • Video Ad Spend

Industry Split - This report provides breakdown of online advertising spend across 14 key industry verticals:

  • Food & Beverages
  • Health & Beauty
  • Technology & ICT Services
  • Leisure Travel & Tourism
  • Financial Services
  • Automotive
  • Media
  • Entertainment
  • Telecoms
  • Retail
  • Pharmaceutical & Healthcare
  • Public Sector
  • Real estate
  • Education

For more information visit http://www.researchandmarkets.com/research/zzh2hb/databook_q1_2014


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