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TMCNet:  AbelsonTaylor Teams with La Rabida Children's Hospital [Professional Services Close - Up]

[July 14, 2014]

AbelsonTaylor Teams with La Rabida Children's Hospital [Professional Services Close - Up]

(Professional Services Close - Up Via Acquire Media NewsEdge) AbelsonTaylor has forged a cause-related partnership with La Rabida Children's Hospital to promote its story as a pediatric specialty care facility for patients with severe illnesses or traumatic injuries.


According to a release, located on the shores of Lake Michigan, La Rabida provides services for children who need: -Transitional care following hospitalization for premature birth, traumatic injury, surgery or cancer treatment -Early invention to minimize the risk of developmental delays -Rehabilitation services including physical, occupational and speech therapy -Medical management of a chronic illness -Technology to help them breathe, swallow, or move or provide nutrition In 2007, AbelsonTaylor established a committee called heartsATwork for its cause-related initiatives. In addition to collaborating with large nonprofits, the agency also places special attention on organizations that may struggle to find larger corporate donors. In 2013, AbelsonTaylor donated more than $250,000 and thousands of volunteer hours to multiple nonprofit groups. For La Rabida, AbelsonTaylor will donate its marketing expertise by conducting market research and developing a campaign to raise awareness for the hospital's outpatient programs.

"We're extremely pleased to partner with AbelsonTaylor," said Janet Haines, vice president for fund development and external affairs at La Rabida. "Their heartsATwork team has presented some innovative ways to communicate with our community and we're excited to launch this partnership." "La Rabida is the only hospital of its kind in Chicago," noted Kristen McGirk, AbelsonTaylor's team leader for heartsATwork. "Their family-centered approach to care truly makes a difference in the children's outcomes-and that's a story worth telling." La Rabida Children's Hospital is a privately owned, not-for- profit 501-C corporation whose mission is to provide unwavering care to children with traumatic and lifelong medical conditions.

AbelsonTaylor is an independent medical advertising agency, serving pharmaceutical, biotech and health-and-wellness companies globally.

More information and complete details: larabida.org abelsontaylor.com ((Comments on this story may be sent to newsdesk@closeupmedia.com)) (c) 2014 ProQuest Information and Learning Company; All Rights Reserved.

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