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TMCNet:  Webinar on Breakthroughs in Pitching Consumer and Lifestyle Media: Editors Reveal New Ways PR Can Score Ink in Top Magazines to Reach More Consumers

[July 14, 2014]

Webinar on Breakthroughs in Pitching Consumer and Lifestyle Media: Editors Reveal New Ways PR Can Score Ink in Top Magazines to Reach More Consumers

(NewMediaWire Via Acquire Media NewsEdge) Bulldog Reporter's PR University Presents a New Meet the Editors OAKLAND, Calif. - (NewMediaWire) - July 15, 2014 - PR professionals looking to score coverage with lifestyle and consumer media will learn winning pitching strategies first-hand from top editors in a new webinar by PR University. These hard-to-reach journalists will outline the latest trends, topics and issues that work to influence America's consumer base--and boost the chances of scoring golden ink.


PR pros who attend Breakthroughs in Pitching Consumer and Lifestyle Media: Editors Reveal New Ways PR Can Score Ink in Top Magazines to Reach More Consumers will discover how to grab the attention of editorial gatekeepers at leading titles in this space, what they are covering in the months ahead--and what editorial hot buttons to hit when pitching them. Attendees will also gain exclusive relationship-building tips and a behind-the-scenes look into the very best PR practices that will drive coverage in this sector's glossiest pages and most widely browsed sites.

This PR University webinar takes place on Thursday, July 24, at 1PM ET (noon CT; 11AM MT; 10AM PT).

Featuring Trainers: Jonna Gallo Weppler, Articles Director, Family Circle Jamilah Lemieux, News and Lifestyle Editor, Digital, Ebony Amy Rushlow, freelance writer, Men's Health, Women's Health, and Runner's World What PR pros will learn: * Top Consumer & Lifestyle Media Trends: Which consumer and lifestyle products or trends are commanding outsized coverage--and how to hook stories, angles and pitches to them * Targeting Essentials: How all of these editors differ in their approach--and audience--and how to customize pitches accordingly * New rules for crafting irresistible pitches--the story elements and exclusive pegs that resonate with these editors and how to use them to generate wide coverage * How hot new consumer products and services can draw attention and generate coverage from major lifestyle media * Multimedia to Pitch Now: Online video, multimedia, podcasts--the new media assets that editors say boost the chances of getting posted * What companies and PR firms can do to score coverage and build key relationships with these and other lifestyle and consumer media editors * Social media: How to use Twitter, Facebook, LinkedIn and other channels for media relations--plus how to participate in online conversations about a brand * Speed bumps and roadblocks: The key credibility boosters--and credibility killers--for PR pros who pitch top lifestyle and consumer media * Real-world examples: How the best PR pros have developed valuable long-term relationships with these editors--and generated outsized coverage for their company or clients For more details, go to the conference home page.

Bulldog Reporter's PR University produces over 60 high-level professional development conferences per year with extraordinary speakers on media relations, PR measurement, crisis communications, social media, PR writing and PR agency management--a complete professional development program to meet all your training and updating needs.

Attendance at this Bulldog Reporter PR University webinar costs just $299 per login. Participants in this 90-minute webinar will be able to pose specific questions for the presenter at several junctures during the discussion.

Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual.

For more information on taking part in the event, go to the conference home page or for personalized service and special offers please contact one of our sales consultants toll free at: 1-800-959-1059.

Media Contact:Brian PittmanPhone: 805-984-2977Email: bpittman@bulldogreporter.com  c. NewMediaWire, LLC

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