|[July 15, 2014]
cSubs Fuels Innovation and Advantage with Ariba
SUNNYVALE, Calif. --(Business Wire)--
In today's hyper-connected always on economy, eCommerce isn't just a
faster, more convenient way for consumers to get the things they need to
manage their personal lives. It's fast becoming the de facto standard
for businesses to secure the goods and services necessary to run their
operations. Recognizing this trend, cSubs,
a knowledge resource management provider, set up shop on the Ariba®
Network nearly a decade ago. And today, it is leveraging the world's
largest, most global business-to-business trading platform to not only
connect and transact with its customers more efficiently, but to deliver
innovations that simplify and enhance the way they do business.
It all started with the most basic need that every company must meet:
customer demand. "We had customers coming to us saying 'this is the way
we do business.' So we had to put an eCommerce platform in place,"
recalls Ken Redler, Chief Technology Officer at cSubs, whose business is
helping companies procure, manage, and analyze their subscriptions,
books, memberships, software licenses, and other knowledge resources.
As a small business, cSubs needed to find a way to meet these
requirements without spending huge amounts of time and resources. And it
found one in Ariba, an SAP
cSubs began by launching an eCommerce site on the Ariba Network in 2005
and creating a PunchOut catalog through which its customers could more
effectively manage the increasingly complex flow of content entering
their organizations. "We were able to quickly and easily get the
infrastructure we needed in place," Redler says.
And within two years, 25 percent of the company's business was coming
from this new channel. "The great thing about Ariba
is once you're on board, your logo appears right next to the logo of
billion-dollar companies," Redler says. "And that's been a great growth
driver for a small company like cSubs."
In 2012, cSubs took things to the next level and launched the cSubs
Clarity Service, a new licensed content and contract management solution
that leverages the workflow capabilities of the network to provide
customers with centralized control of electronic content tasks and
analytics, including pricing, contracts, access rights, renewals, usage
statistics, and terms and conditions.
"In their early days, business networks were all about connecting buyers
and sellers to collaborate more efficiently," said Dr. Chakib Bouhdary,
President, Business Networks, SAP (News - Alert). "But they are fast becoming a
platform for business innovation and competitive advantage, as companies
like cSubs leverage the Ariba Network as a channel to deliver new
products, reach new customers and drive revenue."
According to Redler, the launch of the cSubs Clarity Service has enabled
the company to take a complex, hard-to-manage category and make it easy
for its customers. "And it gives us a tremendous leg up in competing
with much larger companies, which has been a great growth driver for our
business," he adds.
It also provides cSubs visibility into order flow and payment cycles
that enable the company to more efficiently manage its cash.
"When you're dealing with a big company, you're always worried about
whether the invoice has been received or the check been sent," Redler
says. "Being on the Ariba Network closes the loop and helps answers all
Ariba offers a wide-range of solutions designed to help selling
organizations create effective eCommerce strategies that fuel business
innovation and growth. Click here
to learn more about these offerings and the value they can deliver to
your selling organization.
cSubs is a woman-owned, award-winning SaaS knowledge resource management
provider helping clients optimize the purchase, usage, and renewal of
subscriptions, licenses, market data feeds, e-content, memberships,
books, and other knowledge resources, through its cSubs and Clarity
services. For more information on the company and its solutions, visit: www.csubs.com
About Ariba, an SAP Company
Ariba is the world's business commerce network. Ariba combines
industry-leading cloud-based applications with the world's largest
web-based trading community to help companies discover and collaborate
with a global network of partners. Using the Ariba® Network,
businesses of all sizes can connect to their trading partners anywhere,
at any time from any application or device to buy, sell and manage their
cash more efficiently and effectively than ever before. Companies around
the world use the Ariba Network to simplify inter-enterprise
commerce and enhance the results that they deliver. Join them at: www.ariba.com
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helps companies of all sizes and industries run better. From back office
to boardroom, warehouse to storefront, desktop to mobile device - SAP
empowers people and organizations to work together more efficiently and
use business insight more effectively to stay ahead of the competition.
SAP applications and services enable more than 258,000 customers to
operate profitably, adapt continuously, and grow sustainably. For more
information, visit www.sap.com.
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© 2014 cSubs LLC. All rights reserved.
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