Industry Analyst Jeff Kagan: Twitter is More Important Than We Realize
(PR Web Via Acquire Media NewsEdge) Atlanta, GA (PRWEB) July 19, 2014
Twitter is one of the top social sites in the United States and around the world, but they don't have as many users as others. This is putting pressure on the company to better explain why they are important, says Reuters weighing in on a Wall Street Journal piece on the topic, July 17.
Industry analyst Jeff Kagan offers comment.
"As a technology industry analyst I have followed many aspects of this social site growth wave. It is a brand new sector. Sites start out private and they attract the attention of the world for how important they are at what they do… helping people connect with others and exchange information." Says Technology analyst Jeff Kagan.
"Then after the become public companies we suddenly look at them through different lenses. Suddenly the story we follow also includes their growth and industry leadership and ability to be a good investment." Says Tech analyst Kagan.
"The problem is what makes a company interesting and valuable to a customer is often very different from what makes the same company interesting and valuable to an investor. Interacting with the investment community including the financial media is very different. That's why companies typically have a tougher battle keeping a positive outlook to the world after going public." Says wireless analyst Kagan.
"I am both an objective industry analyst and a user of services like Twitter, Facebook and LinkedIn and can honestly say that I think Twitter is incredibly important to help me spread my thoughts to the outside world." Says Principal analyst Kagan.
Think about all of the tweets on Twitter the media covers from famous or important people. They don't do the same with LinkedIn or FaceBook, do they? Why not?
Facebook is a social site that let's users connect with their friends and others on their list.
LinkedIn is a site that let's business users do much of the same.
"Twitter is different. It's actually different for every user. It's not for business or consumer. Rather Twitter is a place where you can share information in tiny bursts. That makes it extremely valuable to both the business world and consumers." Says Telecom analyst Kagan.
There are many who use Twitter to reach out to the market. There are also many who use Twitter to capture the thoughts, real time, as they are sent out from people they follow.
"So I would say Twitter does not have to grow to be as large as other companies to remain one of the most important communications tools we have at our disposal today. For users Twitter is as important as ever. For investors, Twitter now needs to do a better job explaining why they are a good investment. Two different stories, but equally important." Says Kagan.
About Jeff Kagan
Jeff Kagan is an industry analyst, consultant, columnist, author, speaker and futurist. He shares his opinion in many ways over 25 years. Helping to understand our changing world, technology, industry and competition.
He is regularly quoted by the media. He offers comment to reporters and journalists on wireless, telecom, Internet, cable television, IPTV and other tech news stories.
Kagan is known as a Technology Analyst, Tech Analyst, Wireless Analyst, Smartphone Analyst, Telecom Analyst, Telecom Industry Analyst and Principal Analyst.
Reporters: Jeff Kagan sends comments by email to reporters and the media. If you would like to be added to this email list please send request by email.
Companies and Clients: Contact Jeff Kagan to discuss briefing him or becoming a consulting client.
Contact: Jeff Kagan by email at jeff(at)jeffKAGAN(dot)com or by phone at 770-579-5810.
Visit his website: at jeffKAGAN.com to learn more.
Full Disclosure: Jeff Kagan is an independent industry analyst. He offers comment to the media on breaking news, announcements, technologies and the changing marketplace. He also writes columns and press releases offering comment, and is an author and speaker. He also works on a consulting basis sharing his opinion.
Twitter: Follow him at @jeffkagan
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