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TMCNet:  Jamba Juice Blends Health and Wellness Positioning with Technological Innovation to Attract Loyal Consumers

[July 23, 2014]

Jamba Juice Blends Health and Wellness Positioning with Technological Innovation to Attract Loyal Consumers

EMERYVILLE, Calif. --(Business Wire)--

Jamba Inc., (NASDAQ:JMBA), a leading health and wellness brand today reaffirmed its commitment to leveraging technology to enhance consumer engagement in Jamba stores. The reaffirmation comes as the Company celebrates the achievement of significant milestones in two of Jamba's recently-launched technology based programs.

On July 17th the Jamba Insider Rewards™ (JIR) consumer loyalty program passed the one million member mark. The Insider Rewards loyalty program, developed in partnership with Spendgo, provides simplicity for consumers who need only type a phone number entry into a terminal at register in order to receive rewards, personalized offers and free Jamba product. After the program launched with Spendgo five months ago, the enlistment rate rose quickly, significantly outpacing the enlistment rate of industry leaders. Jamba anticipates membership to reach two million by early 2015.

During the same week that Jamba celebrated one million JIR members, the Company also gave away the millionth free beverage in its "Million Free Juice or Smoothie Giveaway", in which consumers were able to get a free beverage using the ISIS mobile wallet. The two programs are not tied to each other, but both are aimed at attracting and rewarding loyal Jamba consumers.


"The outstanding success of these two programs strengthens our commitment to meet the needs of today's time-constrained and technology-savvy consumer through the use of innovative technology," stated James D. White, chairman, president and CEO, Jamba Inc. "We have reached an era where adopting innovation in technology is as important as innovation in product development. The rapid growth of our Insider Rewards loyalty program will enable us to more quickly mine valuable consumer insights and information, thus allowing us to better serve our customers' needs. Facilitating 1,000,000 transactions through the mobile wallet over the last seven months confirms that the era mobile commerce has arrived. I am proud that Jamba has been able to serve as a leader in the space."

Mr. White has previously pointed to Jamba's 800+ store footprint and forward-thinking leadership team as assets that allow technology companies to utilize Jamba to quickly develop and pilot emerging applications and products.

About Jamba Juice Company

Founded in 1990, Jamba, Inc. is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, hot teas, and a variety of food items including hot oatmeal, breakfast wraps, sandwiches, Artisan Flatbreads™, baked goods, and snacks. As of April 1, 2014, there were 854 Jamba Juice store locations globally. Jamba is a proud sponsor of "Team Up for a Healthy America" in the fight against childhood obesity and encourages fans to join the Team Up community of celebrities, athletes, and other leaders committed to getting kids active and involved at www.myhealthpledge.com. Fans of Jamba Juice can find out more about Jamba Juice's locations as well as specific offerings and promotions by visiting the Jamba Juice website at www.JambaJuice.com or by contacting Jamba's Guest Services team at 1-866-4R-FRUIT (473-7848).


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