|[July 28, 2014]
Penton Launches SmartReach ™ Web Target, Expanding Cross-Channel Marketing Capabilities
NEW YORK --(Business Wire)--
Penton, a leading professional information services company, today
announced the launch of Penton's SmartReach Web Target (News - Alert) business
intelligence solution, which will enable marketers to identify business
decision makers early in their sales process - improving their marketing
effectiveness and lead generation.
"This is the type of strategic technology solution that capitalizes on
data, information and insights that only Penton is delivering across so
many business-to-business markets," said Joann Kropp, Vice President of
Customer Data Solutions for Penton SmartReach. "Penton's SmartReach Web
Target demonstrates our unmatched ability to apply powerful data
intelligence to drive behavioral targeting. We are confident that this
will quickly become the must-have solution for the industries Penton
Penton's SmartReach Web Target aggregates billions of points of data
from individuals visiting every page on more than 125 Penton websites
including wealthmanagement.com, aviationweek.com, industryweek.com and
newhope360.com.There are over 100 million unique annual visitors
attracted to Penton's award-winning content as well as from selected
sites on the open web. Web Target's activity analytics produce business
intelligence reports showing company activity. These reports can be
customized to the marketer's specific topics of interest, selected
business types, geographic targets and more. Web Target's Business
Intelligence Report shows which companies are engaging in certain topics
and, over time, allows markters to see changes in customer and prospect
behavior, which can indicate purchasing research and interest.
Penton's SmartReach Web Target then leverages Penton's audience database
of 16 million engaged users to deliver email marketing campaigns and new
prospect acquisition programs to the decision makers at companies who
are actively researching topics and products.
Specific examples of Penton's SmartReach Web Target's capabilities from
specific Penton sectors include:
Technology: A technology company seeking to market a cloud backup
solution can use SmartReach to monitor companies in certain sectors
for research activity that might indicate an upcoming purchase. The
company can then use that information to target decision makers at the
potential client company with marketing messages at just the right
Manufacturing: A manufacturer of plastic products that is about to
launch a new line of products can use SmartReach to target engineers
in the U.S. in specific sectors - such as construction, automotive and
electronics - who might need such a plastic product in the near-term.
Agriculture: An agricultural supplier or equipment manufacturer
considering a product extension or launch can monitor competitor
activity on content pages related to innovations in this product set.
The company can compare that competitor's activity to channel partner
activity to gain deeper market activity insights and get ahead of
Penton's SmartReach Web Target launched in late July and is available on
a monthly subscription or project basis.
Penton is a professional information services
company. We engage and inform
millions of professionals every day helping them decide
strategy and solve business
challenges. As a leading provider of workflow technology and insightful
content, marketing services and networking via in-person and online
events, we help businesses develop, market and sell products and
services. We focus our industry expertise on five core growth markets -
agriculture, transportation, natural products/food, infrastructure, and
industrial design and manufacturing.
Penton is a growth company with a track-record of strong performance and
success and is backed by its co-owners: MidOcean Partners and U.S.
Equity Partners II, an investment fund sponsored by Wasserstein & Co.,
For additional information on the company and its businesses, visit www.penton.com.
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