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TMCNet:  BASF announces a new termite product, Trelona™ Compressed Termite Bait; Trelona ATBS delivers certainty and flexibility to pest management professionals to control termites

[July 29, 2014]

BASF announces a new termite product, Trelona™ Compressed Termite Bait; Trelona ATBS delivers certainty and flexibility to pest management professionals to control termites

(M2 PressWIRE Via Acquire Media NewsEdge) RESEARCH TRIANGLE PARK, NC -- The BASF Pest Control Solutions business announced today that Trelona(TM) ATBS ( Advance Termite Bait System ) is now available for use to control termites. Trelona ATBS delivers certainty and flexibility to pest management professionals (PMPs) who want control, predictability and price assurance as part of a successful termite baiting system.


Certainty and Flexibility Trelona Compressed Termite Bait , with the new active ingredient Novaluron, provides faster termite elimination and uses less bait than previous active ingredients. Trelona ATBS offers flexibility in selling either the Trelona ATBS Monitoring System or the Trelona ATBS Direct Baiting System to homeowners. In addition, PMPs that are already using ATBS and have existing accounts that haven't had termite activity for a year can begin using Trelona ATBS and benefit from a six-month inspection interval.

Control, Predictability and Price Assurance Trelona ATBS gives PMPs the opportunity to have greater control of their business and ability to grow and increase their profits. Unlike other bait systems currently in the market, the Trelona ATBS model allows PMPs to control, own and manage their baiting program without requirements to share their customer information Another significant benefit to PMPs is that Trelona Compressed Termite Bait is sold as an agency product through BASF distribution partners, which ensures consistent pricing. This takes the upfront guesswork out of bait costs, allowing PMPs to better understand the cost per home from the start of each project.

For more information about pest-related solutions from BASF, visit or contact your BASF Pest Control Solutions sales specialist.

Trelona is a trademark of BASF.

Advance is a registered trademark of BASF.

About BASF's Crop Protection division With sales of more than EUR5.2 billion in 2013, BASF's Crop Protection division provides innovative solutions in crop protection, seed treatment and biological control as well as solutions to manage water, nutrients and plant stress. Its portfolio also includes products for turf and ornamental plants, pest control and public health. BASF's Crop Protection division is a leading innovator that supports growers to optimize agricultural production, improve their business efficiency and enhance the quality of life for a growing world population.

BASF - The Chemical Company BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has nearly 17,000 employees in North America, and had sales of $19.3 billion in 2013.

BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of about EUR74 billion in 2013 and over 112,000 employees as of the end of the year.

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2014 BASF Corporation. All Rights Reserved.

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