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TMCNet:  Michael Strahan Takes on New Role as Spokesperson for Meta, a New Line of Wellness Products

[July 31, 2014]

Michael Strahan Takes on New Role as Spokesperson for Meta, a New Line of Wellness Products

CINCINNATI --(Business Wire)--

Today, Meta-a new line of wellness products from the makers of Metamucil-announces its partnership with Michael Strahan, co-host of LIVE with Kelly and Michael, FOX NFL Sunday analyst, Good Morning America special co-host, and 2014 Pro Football Hall of Fame inductee for the launch of its new suite of products. His shared passion for health and understanding of the importance of making small, healthy changes to get big rewards made Strahan the perfect choice for a spokesperson.

As the brand spokesperson, Strahan will appear in print and television advertising, public relations efforts and online properties, including the brand's new website: MetaWellness.com. The national campaign kicks off in August.

In addition to the Metamucil powder that Americans know and love, the Meta line will introduce two brand new products:

  • Meta Health Bars™ are fiber bars containing psyllium fiber-available in Cinnamon Oatmeal Raisin and Cranberry Lemon Drizzle-that can help lower cholesterol to promote heart health, help satisfy hunger as a healthy snack, and help promote digestive health.
  • MetaBiotic™ is a 2-in-1 MultiHealth probiotic supplement containing Bio-Active 12™ which helps maintain digestive balance and promote a healthy immune system.*

"Metamucil is an iconic brand, helping consumers for more than 80 years! We're thrilled to partner with Michael to usher in a new era for the brand. We want to bring significant new innovation that offers clinically proven benefits to all consumers and help them be their best every day," said Patrick Lockwood-Taylor, Vice President, General Manager of North America Personal Health Care at P&G. "Michael is equally committed to helping everybody find new and simple ways to maintain their health."

Transitioning from professional athlete to morning show mainstay, Strahan also knows about reinvention and is looking forward to helping introduce Americans to the new Meta.

"Staying healthy after stepping off the football field was harder than I thought," said Strahan. "My schedule became busier than ever. Now I look for small, healthy things I can do every day and that includes using Meta products. I am a believer in the brand, which is why I am excited to partner with them and help other people realize maintaining their health doesn't have to be so hard."

The full Meta line of products will be available in the digestive wellness aisle of major retailers nationwide beginning in mid-August.




† Diets low in saturated fat and cholesterol that include 7 grams of soluble fiber per day from psyllium husk, as in Meta Health Bars, may reduce the risk of heart disease by lowering cholesterol. One Meta Health Bar has 1.8 grams of this soluble fiber.

 

* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

 

About Meta Products
Created and introduced for the first time in 1934 by G.D. Searle & Co., Metamucil powder was acquired by P&G in 1985. Metamucil powder is the number one doctor, pharmacist1, and gastroenterologist2 recommended fiber brand. Made with 100% natural psyllium fiber, Metamucil and new Meta Health Bars fit any lifestyle when you are looking to increase your fiber intake. Use as directed.

MetaBiotic helps support health from within. The probiotic capsule contains Bio-Active12™ to naturally help support a healthy digestive system and a healthy immune system.* Use as directed.

For more information, visit http://www.MetaWellness.com.

About P&G
P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

References
1 Based on Pharmacy Times 2014 survey (fiber supplements, laxatives - bulk/fiber categories)
2 Among recommendations in a Symphony Health Solutions survey 2013 (OTC therapeutic fiber category)


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