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TMCNet:  Vestiage to Launch National Advertising Campaign to Support RegiMEN Men's Health Line

[August 04, 2014]

Vestiage to Launch National Advertising Campaign to Support RegiMEN Men's Health Line

NEWPORT BEACH, Calif. --(Business Wire)--

Vestiage™, Inc. ("VEST"), the healthy-aging company, announced today that, due to the success of its national radio campaign over the past 6 months, it will launch a major media expansion in support of the RegiMEN™ brand of healthy aging supplements for men. The campaign is expected to immediately at least double the response metrics of the RegiMEN brand to its core targeted audience.

The media expansion will encompass a national multi-channel brand awareness and direct-to-consumer campaign that layers radio, television, newspaper, magazine and internet advertising in a coordinated and targeted fashion. The strategic advertising program has been in the works since the media funding infusion was announced in May of this year with Media Funding Group. The campaign will introduce the line to the US male consumer on a nationwide basis focusing on the potentially significant health benefits of the RegiMEN line to millions of men.

"We have four very cool television campaigns in the pipeline for RegiMEN and a very funny viral digital video campaign that is hilarious and should introduce the line to a slightly younger demographic at the same time," said Scott Kimball, CEO of Vestiage. "The first campaign is completed and will air in August. This is the 60-second spot that educates the market about RegiMEN and encourages the audience to try the number one selling product in the line. After that, we will layer 30-second commercials and then launch a series of about 20 supporting 15-second spots in three campaigns that support the brand. All of the spots are either completed or currently in production and will be finished over the next weeks. These campaigns were developed internally with our in-house team of creative and production people who are proving to be genius. We are our own agency at Vestiage and this is truly award-winning work that the team is producing here."

About Vestiage™

Vestiage™ (stock symbol "VEST") is a publicly traded healthy aging company. The Company offers premium branded scienc-based nutraceuticals to a premium consumer base through multiple channels. The Company is a sales, marketing, and distribution company specializing in bringing science-based products to the healthy aging consumer. The Company utilizes key partners to integrate production, fulfilment, customer service, advertising, sales, media, marketing, distribution, new product development and acquisitions. Vestiage is focused on the use of the best ingredients from the ocean and earth, including cutting edge, patented, clinically proven ingredients to produce highly potent, and elegantly formulated products. Using potency and novel ingredient combinations, Vestiage™ creates and distributes nutraceuticals such as RegiMEN for menĀ (www.BuyRegimen.com) and the multifunctional Monterey Bay Nutraceuticals line for women. (www.MontereyBayNutra.com) Vestiage™ brands address the top "in demand" healthy aging concerns of men and women. Vestiage™ research is focused on extending the active period of a human life covering both the cognitive and physical realms. To learn more, visit the Company website, www.vestiageinc.com.


As with many fast-growing companies, our growth is dependent upon adequate funding for inventory, media, general overhead, professional fee's, technology, salaries and other expenses related to the business. Should we be unable in the future to obtain appropriate funding to pay our expenses and media at current levels, our growth, and our financial stability, may be negatively impacted.

This Press Release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 with respect to our financial condition, results of operations and business. These forward-looking statements can be identified by the use of terms such as "believe," "expects," "plan," "intend," "may," "will," "should," "can," or "anticipates," or the negative thereof, or variations thereon, or comparable terminology, or by discussions of strategy. These statements involve known and unknown risks, uncertainties and other factors that may cause industry trends or our actual results to be materially different from any future results expressed or implied by these statements. Important factors that may cause our results to differ from these forward-looking statements include, but are not limited to: (i) changes in or new government regulations or increased enforcement of the same, (ii) unavailability of desirable acquisitions or inability to complete them, (iii) increased costs, including from increased raw material or energy prices, (iv) changes in general worldwide economic or political conditions, (v) adverse publicity or negative consumer perception regarding nutritional supplements, anti-aging or stem cell facial care products or stem cell technology in general, (vi) issues with obtaining raw materials of adequate quality or quantity, (vii) litigation and claims, including product liability, intellectual property and other types, (viii) disruptions from or following acquisitions including the loss of customers, (ix) increased competition, (x) slow or negative growth in the anti-aging or cosmetics, beauty, or nutritional supplement industry or the healthy foods or anti-aging channel, (xi) the loss of key personnel or the inability to manage our operations efficiently, (xii) problems with information management systems, manufacturing efficiencies and operations, (xiii) insurance coverage issues, (xiv) the volatility of the stock market generally and of our stock specifically, (xv) increases in the cost of borrowings or unavailability of additional debt or equity capital, or both, or fluctuations in foreign currencies, and (xvi) interruption of business or negative impact on sales and earnings due to acts of God, acts of war, terrorism, bio-terrorism, civil unrest and other factors outside of our control.


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