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TMCNet:  Sports Brain Partners With BrainWare SAFARI To Implement Mental Performance Training Software for Athletes

[August 05, 2014]

Sports Brain Partners With BrainWare SAFARI To Implement Mental Performance Training Software for Athletes

(PR Web Via Acquire Media NewsEdge) Deerfield, Illinois (PRWEB) August 05, 2014 Sports Brain has entered into a partnership with BrainWare SAFARI to deliver an online cognitive training program aimed at improving the mental performance of athletes at all levels of sports.


Sports Brain is a national organization based in Chicago concentrating on improving the mental performance for athletes at the youth, high school, college, and professional sports levels. Sports Brain also helps fight concussions by implementing comprehensive baseline concussion testing programs.

The BrainWare Company is committed to helping develop and maximize an individual's cognitive ability. BrainWare supports each person in becoming the most effective learner, thinker, and problem-solver he/she can be. The foundation for programs developed by BrainWare rely on sound neuroscience principles, the power of entertaining and motivating digital game-based technology, and demonstrating the effectiveness of BrainWare programs through research.

"This partnership with BrainWare SAFARI will allow us to expand the number of athletes that we are able to assist in developing their mental performance," said Roy Kessel, Founder of Sports Brain. "We believe that the mental side of sports has long been underserved even though almost all sports organizations recognize the importance of improving those skills." "We are excited to partner with Sports Brain to help implement our BrainWare SAFARI software," said Betsy Hill, President and COO of The BrainWare Company. "We know that our award winning software is a perfect fit for the sports market given the highly competitive nature of sports and the ever evolving quest to find a performance edge. We envision a world where every child and every adult has the ability to succeed academically and in life because they have developed the cognitive capacity to do so.

"Sports Brain will be a terrific partner for us as we expand our product offerings and design new strategies for getting into the sports marketplace," said Roger Stark, CEO of The BrainWare Company. "What especially excited us about this partnership is the shared vision that our training program will not only help Sports Brain develop better athletes, but will assist them in developing better people." "We know how important the mental aspect of sports is," said Roy Kessel. "We want to ensure that the teams that we work with get the benefit of reaping improved performance from their athletes. Most importantly, though, we recognize that by using BrainWare, we can help them improve their performance athletically, academically, personally and professionally." About Sports Brain: Sports Brain is a national organization based in Chicago concentrating on the implementation of comprehensive baseline concussion testing and concussion management programs for youth, high school, college, and professional sports organizations. Sports Brain also provides cognitive, mental toughness, and leadership development training to maximize mental performance both on and off the field. Sports Brain fights concussions by offering flexible schedules with multiple locations to make baseline testing more accessible.

For more information, visit http://www.SportsBrain.com.

About BrainWare SAFARI: The BrainWare Company is a Chicago-based company that develops and markets programs and tools that further the application of sound neuroscience principles to the teaching and learning process. Its software programs combine neuroscience with motivating video-game technology, and includes BrainWare SAFARI, the leading cognitive skills development software in the educational market, SkateKids and Ramps to Reading cognitively based reading programs. The Company also offers professional development programs for educators under the Brains On brand. The BrainWare Company's innovative approaches make the application of neuroscience research practical and effective for consumers, educators, and clinicians, and in the workplace.

For more information, please visit http://www.mybrainware.com.

Read the full story at http://www.prweb.com/releases/2014/08/prweb12071610.htm (c) 2014 PRWEB.COM Newswire

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