|[August 06, 2014]
This Hurricane Season, Infinitely Virtual Reminds SMBs: Your Data Can Take Refuge from the Storm - in the Cloud
LOS ANGELES --(Business Wire)--
Hurricane season is fully upon us, with forecasters predicting that as
many as nine tropical storms will form in the Atlantic between now and
the end of November.
Fortunately, savvy businesses won't need to board up any windows,
figuratively speaking, if their applications and data already live in
the cloud. So says Adam Stern, founder and CEO of cloud-hosting provider Infinitely
Virtual. Noting that researchers think four tropical storms will
strengthen into hurricanes with winds of at least 74 mph - and that one
of those hurricanes will intensify into a major hurricane with peak
winds exceeding 110 mph - Stern suggests that vigilance is simply good
"Small business owners rightly fret about data loss," he ays. "You
needn't be a mega-enterprise awash in big data to recognize the
potential peril to business health from even a 'minor' erosion in data
security, and natural disasters are among the most disruptive events a
small business can face. And that's exactly why businesses need to wean
themselves from traditional backup and recovery solutions."
According to Stern, backup procedures live on a continuum:
#1 - Good: Local backup taken offsite. Backup tested monthly by
performing restores. Logs reviewed by engineers. While data is taken
offsite, the process is both time consuming and expensive. Does not
prevent productivity loss.
#2 - Better: Online backup. Gets customer data offsite.
Prevents data loss due to any number of catastrophic occurrences. Does
not prevent productivity loss that ensues when applications vanish.
#3 - Best: Placing applications and data in the cloud with a
provider who does application-consistent snapshots and replicates data
to data centers outside the customer's geography.
Opting for the third alternative, Stern advises small and midsize
businesses (SMBs) to get their data out of the office entirely - out of
the office, and into the cloud. Paradoxically, moving it out is the very
best way to obtain 100 percent control over data. "It's a matter of
cutting the apron strings and delivering a little tough love to that
data," he says. "It'll be safer and more secure for the effort."
According to Stern, the real issue isn't how to protect an SMB from data
loss, but how to protect a business from productivity loss -
which is why Option #3 is clearly the way to go. Infrastructure as a
Service (IaaS) was created expressly to enable businesses to run
everything natively in the cloud, with 100 percent confidence.
Cloud-based backup means, among other things, zero data loss, zero
security breaches, zero lost sleep.
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