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TMCNet:  Branding Your Company as Military Friendly

[August 08, 2014]

Branding Your Company as Military Friendly

(3BL Media Via Acquire Media NewsEdge) SOURCE: VetsBridge.com SUMMARY:If you’re looking to hire military Veterans, there’s more to consider than simply getting approval for headcount for positions or publicly stating that you’re committed to hiring veterans. Branding your business in the military community is a must. The transition from active military to veteran is not an easy one. Many veterans are eager and smart to seek out an employer that knows both the benefits and difficulties, and acknowledges they’ll support veterans with both employment and support resources.


So when building your brand in the military community, consider highlighting a few things: Why it’s a great place to work for veteransHighlight veterans who already work there. Let them speak on behalf of the company. A referral holds more weight than a company’s claim.Showcase your resources and commitment. This could mean veteran and military support initiatives both inside and outside the workplace. Highlight any meaningful statistics: % satisfaction among veteran hires, length of employment of veterans, dollars contributed to military/veteran charities, existence & number of participants in veteran support groups in-house, etc.Not sure where to do this? Your company’s site is a great place to start, but to really ensure this reaches veterans in the career-seeking process, your recruiters must be up fully up to speed. Your social channels are another great place to expose these efforts, meaning your marketing & PR departments should consider prioritizing this topic alongside other efforts. Train your employees to know the details. Since they also contribute to conversation about your company, they should be knowledgeable about these efforts, too. Last, your VetsBridge company and career profiles allow you to give background information and highlight these items – this is a critical moment in connecting with veterans who have already matched with your company, so don’t miss an opportunity to let your brand speak.

Not sold that branding matters? Check out this post on our sister-site’s blog.

- See more at: http://blog.vetsbridge.com/2014/07/#sthash.pbfaJZqa.dpuf If you’re looking to hire military Veterans, there’s more to consider than simply getting approval for headcount for positions or publicly stating that you’re committed to hiring veterans. Branding your business in the military community is a must. The transition from active military to veteran is not an easy one. Many veterans are eager and smart to seek out an employer that knows both the benefits and difficulties, and acknowledges they’ll support veterans with both employment and support resources.

So when building your brand in the military community, consider highlighting a few things: Why it’s a great place to work for veteransHighlight veterans who already work there. Let them speak on behalf of the company. A referral holds more weight than a company’s claim.Showcase your resources and commitment. This could mean veteran and military support initiatives both inside and outside the workplace. Highlight any meaningful statistics: % satisfaction among veteran hires, length of employment of veterans, dollars contributed to military/veteran charities, existence & number of participants in veteran support groups in-house, etc.Not sure where to do this? Your company’s site is a great place to start, but to really ensure this reaches veterans in the career-seeking process, your recruiters must be up fully up to speed. Your social channels are another great place to expose these efforts, meaning your marketing & PR departments should consider prioritizing this topic alongside other efforts. Train your employees to know the details. Since they also contribute to conversation about your company, they should be knowledgeable about these efforts, too. Last, your VetsBridge company and career profiles allow you to give background information and highlight these items – this is a critical moment in connecting with veterans who have already matched with your company, so don’t miss an opportunity to let your brand speak.

Not sold that branding matters? Check out this post on our sister-site’s blog.

- See more at: http://blog.vetsbridge.com/2014/07/#sthash.pbfaJZqa.dpuf Branding your company as military friendly can go a long way toward helping veterans make employment connections. Check out these reminders at the VetsBridge blog.

DESCRIPTION:If you’re looking to hire military Veterans, there’s more to consider than simply getting approval for headcount for positions or publicly stating that you’re committed to hiring veterans. Branding your business in the military community is a must. The transition from active military to veteran is not an easy one. Many veterans are eager and smart to seek out an employer that knows both the benefits and difficulties, and acknowledges they’ll support veterans with both employment and support resources.

So when building your brand in the military community, consider highlighting a few things: Why it’s a great place to work for veteransHighlight veterans who already work there. Let them speak on behalf of the company. A referral holds more weight than a company’s claim.Showcase your resources and commitment. This could mean veteran and military support initiatives both inside and outside the workplace. Highlight any meaningful statistics: % satisfaction among veteran hires, length of employment of veterans, dollars contributed to military/veteran charities, existence & number of participants in veteran support groups in-house, etc.Not sure where to do this? Your company’s site is a great place to start, but to really ensure this reaches veterans in the career-seeking process, your recruiters must be up fully up to speed. Your social channels are another great place to expose these efforts, meaning your marketing & PR departments should consider prioritizing this topic alongside other efforts. Train your employees to know the details. Since they also contribute to conversation about your company, they should be knowledgeable about these efforts, too. Last, your VetsBridge company and career profiles allow you to give background information and highlight these items – this is a critical moment in connecting with veterans who have already matched with your company, so don’t miss an opportunity to let your brand speak.

Not sold that branding matters? Check out this post on our sister-site’s blog.

- See more at: http://blog.vetsbridge.com/2014/07/#sthash.pbfaJZqa.dpuf If you’re looking to hire military Veterans, there’s more to consider than simply getting approval for headcount for positions or publicly stating that you’re committed to hiring veterans. Branding your business in the military community is a must. The transition from active military to veteran is not an easy one. Many veterans are eager and smart to seek out an employer that knows both the benefits and difficulties, and acknowledges they’ll support veterans with both employment and support resources.

So when building your brand in the military community, consider highlighting a few things: Why it’s a great place to work for veteransHighlight veterans who already work there. Let them speak on behalf of the company. A referral holds more weight than a company’s claim.Showcase your resources and commitment. This could mean veteran and military support initiatives both inside and outside the workplace. Highlight any meaningful statistics: % satisfaction among veteran hires, length of employment of veterans, dollars contributed to military/veteran charities, existence & number of participants in veteran support groups in-house, etc.Not sure where to do this? Your company’s site is a great place to start, but to really ensure this reaches veterans in the career-seeking process, your recruiters must be up fully up to speed. Your social channels are another great place to expose these efforts, meaning your marketing & PR departments should consider prioritizing this topic alongside other efforts. Train your employees to know the details. Since they also contribute to conversation about your company, they should be knowledgeable about these efforts, too. Last, your VetsBridge company and career profiles allow you to give background information and highlight these items – this is a critical moment in connecting with veterans who have already matched with your company, so don’t miss an opportunity to let your brand speak.

Not sold that branding matters? Check out this post on our sister-site’s blog.

- See more at: http://blog.vetsbridge.com/2014/07/#sthash.pbfaJZqa.dpuf If you’re looking to hire military Veterans, there’s more to consider than simply getting approval for headcount for positions or publicly stating that you’re committed to hiring veterans. Branding your business in the military community is a must. The transition from active military to veteran is not an easy one. Many veterans are eager and smart to seek out an employer that knows both the benefits and difficulties, and acknowledges they’ll support veterans with both employment and support resources.

So when building your brand in the military community, consider highlighting a few things: Why it’s a great place to work for veteransHighlight veterans who already work there. Let them speak on behalf of the company. A referral holds more weight than a company’s claim.Showcase your resources and commitment. This could mean veteran and military support initiatives both inside and outside the workplace. Highlight any meaningful statistics: % satisfaction among veteran hires, length of employment of veterans, dollars contributed to military/veteran charities, existence & number of participants in veteran support groups in-house, etc.- See more at: http://blog.vetsbridge.com/2014/07/#sthash.pbfaJZqa.dpuf If you’re looking to hire military Veterans, there’s more to consider than simply getting approval for headcount for positions or publicly stating that you’re committed to hiring veterans. Branding your business in the military community is a must. The transition from active military to veteran is not an easy one. Many veterans are eager and smart to seek out an employer that knows both the benefits and difficulties, and acknowledges they’ll support veterans with both employment and support resources.

So when building your brand in the military community, consider highlighting a few things: Why it’s a great place to work for veteransHighlight veterans who already work there. Let them speak on behalf of the company. A referral holds more weight than a company’s claim.Showcase your resources and commitment. This could mean veteran and military support initiatives both inside and outside the workplace. Highlight any meaningful statistics: % satisfaction among veteran hires, length of employment of veterans, dollars contributed to military/veteran charities, existence & number of participants in veteran support groups in-house, etc.Not sure where to do this? Your company’s site is a great place to start, but to really ensure this reaches veterans in the career-seeking process, your recruiters must be up fully up to speed. Your social channels are another great place to expose these efforts, meaning your marketing & PR departments should consider prioritizing this topic alongside other efforts. Train your employees to know the details. Since they also contribute to conversation about your company, they should be knowledgeable about these efforts, too. Last, your VetsBridge company and career profiles allow you to give background information and highlight these items – this is a critical moment in connecting with veterans who have already matched with your company, so don’t miss an opportunity to let your brand speak.

Not sold that branding matters? Check out this post on our sister-site’s blog.

- See more at: http://blog.vetsbridge.com/branding-your-company-as-military-friendly/#s...

If you’re looking to hire military Veterans, there’s more to consider than simply getting approval for headcount for positions or publicly stating that you’re committed to hiring veterans. Branding your business in the military community is a must. The transition from active military to veteran is not an easy one. Many veterans are eager and smart to seek out an employer that knows both the benefits and difficulties, and acknowledges they’ll support veterans with both employment and support resources.

So when building your brand in the military community, consider highlighting a few things: Why it’s a great place to work for veteransHighlight veterans who already work there. Let them speak on behalf of the company. A referral holds more weight than a company’s claim.Showcase your resources and commitment. This could mean veteran and military support initiatives both inside and outside the workplace. Highlight any meaningful statistics: % satisfaction among veteran hires, length of employment of veterans, dollars contributed to military/veteran charities, existence & number of participants in veteran support groups in-house, etc.Not sure where to do this? Your company’s site is a great place to start, but to really ensure this reaches veterans in the career-seeking process, your recruiters must be up fully up to speed. Your social channels are another great place to expose these efforts, meaning your marketing & PR departments should consider prioritizing this topic alongside other efforts. Train your employees to know the details. Since they also contribute to conversation about your company, they should be knowledgeable about these efforts, too. Last, your VetsBridge company and career profiles allow you to give background information and highlight these items – this is a critical moment in connecting with veterans who have already matched with your company, so don’t miss an opportunity to let your brand speak.

Not sold that branding matters? Check out this post on our sister-site’s blog.

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