|[August 13, 2014]
New Digital River Research Report Explores Growing Digital Games Opportunities in Eastern Europe
MINNEAPOLIS --(Business Wire)--
Digital River (News - Alert), Inc. (NASDAQ: DRIV),
a leading global provider of Commerce-as-a-Service solutions, announced
that it is releasing the results of a new research
report - 2014 Eastern Europe Digital Games Market - at Gamescom,
one of the largest trade fairs and events for interactive games in
Europe. The report, which was commissioned by Digital River and
conducted by SuperData Research, provides valuable insights into digital
gaming revenue opportunities as well as player purchase preferences and
buying trends in Eastern Europe. Digital River will be exhibiting at the
conference, which is being held August 13-15, 2014, at the Cologne
International Expocentre. Digital River's booth space is located in Hall
4.2, Aisle A, No 020.
The research findings are based on SuperData's syndicated data from a
user base of 3.3 million Eastern European online gamers as well as a
customized survey of approximately 1,100 respondents conducted earlier
this year. Findings of the study addressed the following countries -
Belarus, Czech Republic, Hungary, Poland, Russia, Turkey and Ukraine -
Russia, Turkey and Poland dominate 84 percent of the Eastern European
digital games maret, accounting for $1.9 billion of the estimated
$2.2 billion in digital games revenue.
Smaller EEU markets are key in strategic rollout for publishers as
growth outpaces the larger Russian and Turkish markets.
Growth in Eastern Europe is largely driven by social games and
free-to-play massively multiplayer online (MMO) games.
Developing and localizing for MMO female players is important in
Russia, Turkey and Poland, where there is relatively high levels of
Payment preferences demand a custom strategy in Eastern European
Click here http://driv.ws/36 for
a free download of 2014 Eastern Europe Digital Games Market.
"The growing digital game market continues to create compelling
opportunities for publishers and developers interested in entering the
Eastern European countries," said David Woolenberg, Digital River's
senior vice president, global sales for digital commerce. "The study
looked at the MMO, social, mobile, digital PC and digital console games
markets. With payment preferences, as well as player demographics and
engagement factors varying by country and platform, the results
reinforce that ecommerce success in this region will be tied to
go-to-market and monetization strategies that are tailored to suit each
Founded in 2009, SuperData is the leading provider of market
intelligence on free-to-play and digital games. By collecting behavioral
data directly from publishers and developers, SuperData identifies key
trends, establishes revenue estimates, and analyzes market changes for
popular online games, including MMOs, mobile, and social games.
About Digital River, Inc.
Backed by 20 years of ecommerce experience, Digital River is recognized
as a leading global provider of Commerce-as-a-Service solutions.
Companies of all sizes rely on Digital River's multi-tenant, SaaS (News - Alert)
commerce, payments and marketing services to manage and grow their
online businesses. In 2013, Digital River processed more than $30
billion in online transactions, connecting B2B and B2C digital products
and cloud service companies as well as branded manufacturers with buyers
across multiple devices and channels, and nearly every country in the
Digital River is headquartered in Minneapolis with offices across the
U.S., Asia, Europe and South America. For more details about Digital
River, visit the corporate
website, read the Digital
River Blog, follow the company on Twitter
or call +1 952-253-1234.
Digital River is a registered trademark of Digital River, Inc. All
other trademarks and registered trademarks are trademarks of their
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