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Get ready for ads on Shazam as it partners with Connect Ads [T-break Tech (Middle East)](T-break Tech (Middle East) Via Acquire Media NewsEdge) Shazam has been one of the pioneers in recognising audio and is expected to be integrated into Apple’s upcoming iOS 8 for the iPhone and iPad. Other than recognising music, Shazam can also identify TV shows and commercials. for example, TV viewers who "Shazam" a 15-second commercial showing the exterior of a car racing by, can then be automatically taken to a two-minute tour of the interior on their mobile device. Connect Ads, a subsidiary of OTVentures, has announced today that it has entered into an exclusive partnership with Shazam. Fadi Antaki, CEO of OTVentures, a pioneering digital and technology solutions provider for both online and mobile platforms, said: "…marketers and brand managers are passionate about its (Shazam’s) possibilities. We are proud to be able to offer Shazam in the region and we expect it to make a big push in connecting TV networks and advertisers with consumers on their 'second screens'; their smartphones or tablets." Mohamed El Mehairy, managing director of Connect Ads which is celebrating its 10th anniversary this year, added: "Shazam's 'call to action' is captivating both brands and consumers. Marketers are thrilled to broaden their brand beat with consumers into new territories, carrying on the audio-visual conversation of their commercials from the TV screens to the customers' mobile devices. Shazam helps advertisers leverage those audiences in a way that's immersive, additive and supportive to increasing tune-in. It will also drive new revenue and help promote content over all digital media channels along with the TV. Consumers are also excited to set out on a discovery journey about the brands they love most on their smart handsets.” The post Get ready for ads on Shazam as it partners with Connect Ads appeared first on tbreak.ae. COPYRIGHT 2014 TBREAK MEDIA. ALL RIGHTS RESERVED. Provided by SyndiGate Media Inc. (Syndigate.info). (c) 2014 All rights reserved. Albawaba.com |