Get ready for ads on Shazam as it partners with Connect Ads [T-break Tech (Middle East)]
(T-break Tech (Middle East) Via Acquire Media NewsEdge) Shazam has been one of the pioneers in recognising audio and is expected to be integrated into Apple’s upcoming iOS 8 for the iPhone and iPad. Other than recognising music, Shazam can also identify TV shows and commercials. for example, TV viewers who "Shazam" a 15-second commercial showing the exterior of a car racing by, can then be automatically taken to a two-minute tour of the interior on their mobile device. Connect Ads, a subsidiary of OTVentures, has announced today that it has entered into an exclusive partnership with Shazam.
Fadi Antaki, CEO of OTVentures, a pioneering digital and technology solutions provider for both online and mobile platforms, said: "…marketers and brand managers are passionate about its (Shazam’s) possibilities. We are proud to be able to offer Shazam in the region and we expect it to make a big push in connecting TV networks and advertisers with consumers on their 'second screens'; their smartphones or tablets."
Mohamed El Mehairy, managing director of Connect Ads which is celebrating its 10th anniversary this year, added: "Shazam's 'call to action' is captivating both brands and consumers. Marketers are thrilled to broaden their brand beat with consumers into new territories, carrying on the audio-visual conversation of their commercials from the TV screens to the customers' mobile devices. Shazam helps advertisers leverage those audiences in a way that's immersive, additive and supportive to increasing tune-in. It will also drive new revenue and help promote content over all digital media channels along with the TV. Consumers are also excited to set out on a discovery journey about the brands they love most on their smart handsets.”
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