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TMCNet:  ideeli Becomes ideel

[August 14, 2014]

ideeli Becomes ideel

NEW YORK --(Business Wire)--

ideeli, the online retailer, announced it has officially become ideel. The brand name and website address have changed, along with all its branding on and off the website. Since being acquired by Groupon earlier this year, the website has been expanding its offerings in women's apparel, shoes, home and men's, while testing the use of "ideel" branding across the site with "IDEEL OF THE DAY" and "ideelSTYLE." The mobile site will transition to ideel as well before the end of the year.

"Coco Chanel once said that simplicity is the keynote of all true elegance," said Lisa Kennedy, president of ideel. "The new look and feel of 'ideel' helps us get closer to that ideal. This new name and design fits a fast-growing apparel flash sales site, delivering an amazing experience for our customers and our partners at some of the world's best brands."

ideel's number one priority has always been to create the quintessential shopping experience for members and ideel is furthering this commitment by rolling out ideelist, a loyalty program that increasingly rewards program members through points, perks and dollars that can be applied to purchases for a discount. Highlights of the program include:

· Customers receive 200 points for enrolling in the ideelist rewards program

· Program members then earn 1 point for every $1 spent on qualifying purchases

· Every time an ideelist reward is earned, program members can spend it on their next purchase

To celebrate the new name and design, ideel has launched a sweepstakes* for a chance to win a grand prize of $500 in ideel credit. Contestants will also have a chance to win one of two runners up prizes of $100 in ideel credit.


In addition to the sweepstakes, ideel is featuring a site-wide promotion to reward customers who make purchases from the website today with 10 percent off their next order.

ideel is also continuing its commitment to making fashion accessible for all, regardless of size or budget, by revamping its Plus Size category offerings. Through weekly Plus Size Pieces shops, branded events and on-trend sales, ideel is an exceptional option for Plus Size customers.

From trend- and style-focused events to offering some of the biggest name brands in fashion at an incredible value, ideel brings the runway to the "real way." Fashion editors and buyers at ideel have mastered the balance between educating members on the latest trends like pages of a magazine and making fashion accessible through a seamless, ideel, shopping experience.

About ideel

ideel offers its members online access to designer brands at up to 70 percent off retail every day. ideel's limited-time sales feature the most sought-after brands in women's apparel, shoes, beauty and accessories, plus must-haves for men and home. ideel has brought the world its inspired take on fashion, style and the best trends since 2006 and officially joined the Groupon family in January 2014. ideel is headquartered in New York City. For more information visit ideel at www.ideel.com. To download ideel's mobile apps, visit http://www.ideel.com/mobile

*NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Odds of winning will depend on total number of entries received. Void where prohibited by law. Sweepstakes only open to legal residents of the 50 U.S. or D.C., 18+. Entry period ends: 11:59 p.m. EST on 8/17/2014. ARV of prize: $700. Subject to full Official Rules. Sponsor: ideeli Inc., 620 8th Avenue, 45th Fl, New York, NY 10018.


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