|[August 18, 2014]
NFL Sponsor Lenovo Launches Second-Annual Fantasy Coach of the Year Contest
RESEARCH TRIANGLE PARK, N.C. --(Business Wire)--
NFL sponsor Lenovo (News - Alert) is giving the nation's top two fantasy football
players the chance to be real-life coaches, moving them from behind the
keyboard to making key player personnel decisions. Starting today at NFL.com/FCOY,
Lenovo will kick off its second season of its Fantasy Coach of the
Year contest, pitting millions of NFL.com fantasy players in
thousands of leagues against each other. The top finalists will be flown
to Arizona, where they will team-up on national television with NFL
alumni captains to draft the two Pro Bowl teams.
The two finalists will then go head to head, drafting their own
nine-player fantasy squads among the Pro Bowl players selected to
compete. Using standard
NFL.com scoring, the winner will take home the Fantasy Coach of
the Year trophy and attend Super Bowl XLIX.
All fantasy coaches on NFL.com are automatically entered into the
contest. Lenovo's Fantasy Coach of the Year finalists are
determined using a unique algorithm combining win-loss percentages,
league championships, a difficulty-of-league index and a "quality moves"
indicator - taking into account sit/start point differential. Official
rules and specifics on the contest's algorithm can be found here.
Lenovo is in its third year as the official laptop, notebook, desktop
and workstation NFL sponsor.
"For any fantasy football coach, the chance to take your skills from the
PC to the podium is seen as the ultimate reward," said Kevin Berman,
Lenovo's director of advertising and marketing services. "Like an NFL
coach adjusting starting lineups before the game, the finalists will
have to be quick and smart during the Pro Bowl fantasy draft. Looking
beyond Arizona at the millions that play fantasy football, speed and
knowledge are two elements we hope our products can bring to all fantasy
coaches throughout the year as they successfully build their teams."
Lenovo's Fantasy Coach of the Year finalists will be announced
after week 17 of the regular season, with the 2015 Pro Bowl selection
show being held in January on the NFL Network. Along with the grand
prize winner, Lenovo will be presenting weekly awards to the fantasy
coaches making the biggest leaps in the overall standings. Prizes
include autographed gear from Lenovo-sponsored NFL athletes.
Last year's Fantasy Coach of the Year winner, Dalton Gauman, a
then 22-year-old construction worker from Ohio, picked up Philadelphia
Eagles quarterback Nick Foles off the waiver wire a week before Foles
broke the NFL record for single-game touchdowns. Gauman then teamed with
Jerry Rice at the Pro Bowl in Hawaii, assisting the hall of famer choose
what was ultimately the winning squad. Click here
for a vignette of his winning trip.
Lenovo (SEHK:0992) (Pink Sheets:LNVGY), the world's largest PC vendor,
is a $US39 billion personal technology company serving customers in more
than 160 countries. Dedicated to building exceptionally engineered PCs
and mobile Internet devices, Lenovo's business is built on product
innovation, a highly-efficient global supply chain and strong strategic
execution. Formed by Lenovo Group's acquisition of the former IBM (News - Alert)
Personal Computing Division, the company develops, manufactures and
markets reliable, high-quality, secure and easy-to-use technology
products and services. Its product lines include legendary
Lenovo-branded commercial PCs and Idea-branded consumer PCs, as well as
servers, workstations, and a family of mobile Internet devices,
including tablets and smart phones. Lenovo has major research centers in
Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North
Carolina. For more information see www.lenovo.com.
1NO PURCHASE NECESSARY. LEGAL RESIDENTS OF THE 50 UNITED
STATES (D.C.), 18 YEARS AND OLDER AT TIME OF ENTRY. VOID
WHERE PROHIBITED. For Official Rules and prize descriptions,
Sponsor: Lenovo (United States) Inc., 1009 Think Place, Morrisville, NC
27560. The NFL Entities (as defined in the official rules) have not
offered or sponsored this Promotion in any way.
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