|[August 18, 2014]
Health Partners Plans is Doing it Right AND Winning Awards
PHILADELPHIA --(Business Wire)--
Health Partners Plans (HPP) has received several national and
international awards for its rebranding campaign, Health Partners
Medicare launch, website redesign and more.
Health Partners Medicare shattered expectations with its record-breaking
enrollment and its ad campaign shined just as brightly, receiving a Healthcare
Advertising gold for "Total Advertising without TV," the Communicator
Awards Award of Distinction and the Apex (News - Alert) Award for Publication
The "Doing it Right" rebranding campaign bested international companies,
taking home the PR News Nonprofit PR Award for "Best
Branding/Rebranding Campaign," a silver Aster Award for "Total
Advertising Campaign" and a bronze Stevie Award for "Marketing
Campaign of the Year for Health Products and Services."
The rebranding campaign also included a new, responsive design website
that won several awards for its design and functionality. The redesigned
site received a gold and silver Horizon Interactive Awards for "Health/Human
Services" and "Responsive/Mobile Design" respectively. It garnered
outstanding achievement recognition from Interactive Media Awards and
a silver Summit International Award for "Healthcare/Medicine."
To showcase its relentless community presence and commitment, HPP
creatd a corporate video to tell its story that included HPP plan
members, employees, president & CEO William S. George and prominent
community figures. The video received a Gold Hermes Creative Award
for "Video/Corporate Image."
If that weren't enough, HPP received two Healthcare Advertising bronze
awards for its newly wrapped RV for "Outdoor Transit and Billboard
Marketing" and new corporate logo for "Logo Design."
"We are truly honored that our new name, look and materials have been so
well received," said Randy Mintz-Presant, VP communications & marketing,
chief communications officer. "Our campaigns have not only won major
awards, but have helped us promote the much-needed services that we
offer, confirming that we are indeed living up to our 'doing it right'
Health Partners Plans thanks Liquid Interactive for assistance with the
website redesign; and Mangos Inc. and Devine + Partners for assistance
with the Medicare and rebranding and PR campaigns.
About Health Partners Plans
Health Partners Plans is a not-for-profit, managed care health
organization serving more than 187,000 members in the Greater
Philadelphia region. It provides a broad range of health coverage
options through Health Partners Medicare, Health Partners for Medicaid
recipients and its KidzPartners CHIP (Children's Health Insurance
Program) plan. Founded nearly 30 years ago, Health Partners Plans is one
of the few hospital-owned health insurers in the country. Nationally
recognized for its innovations in managed care, it consistently receives
the highest ratings for member and provider satisfaction. Learn more
about how Health Partners Plans is "doing it right" at HealthPartnersPlans.com,
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