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TMCNet:  Health Partners Plans is Doing it Right AND Winning Awards

[August 18, 2014]

Health Partners Plans is Doing it Right AND Winning Awards

PHILADELPHIA --(Business Wire)--

Health Partners Plans (HPP) has received several national and international awards for its rebranding campaign, Health Partners Medicare launch, website redesign and more.

Health Partners Medicare shattered expectations with its record-breaking enrollment and its ad campaign shined just as brightly, receiving a Healthcare Advertising gold for "Total Advertising without TV," the Communicator Awards Award of Distinction and the Apex (News - Alert) Award for Publication Excellence.

The "Doing it Right" rebranding campaign bested international companies, taking home the PR News Nonprofit PR Award for "Best Branding/Rebranding Campaign," a silver Aster Award for "Total Advertising Campaign" and a bronze Stevie Award for "Marketing Campaign of the Year for Health Products and Services."

The rebranding campaign also included a new, responsive design website that won several awards for its design and functionality. The redesigned site received a gold and silver Horizon Interactive Awards for "Health/Human Services" and "Responsive/Mobile Design" respectively. It garnered outstanding achievement recognition from Interactive Media Awards and a silver Summit International Award for "Healthcare/Medicine."

To showcase its relentless community presence and commitment, HPP creatd a corporate video to tell its story that included HPP plan members, employees, president & CEO William S. George and prominent community figures. The video received a Gold Hermes Creative Award for "Video/Corporate Image."


If that weren't enough, HPP received two Healthcare Advertising bronze awards for its newly wrapped RV for "Outdoor Transit and Billboard Marketing" and new corporate logo for "Logo Design."

"We are truly honored that our new name, look and materials have been so well received," said Randy Mintz-Presant, VP communications & marketing, chief communications officer. "Our campaigns have not only won major awards, but have helped us promote the much-needed services that we offer, confirming that we are indeed living up to our 'doing it right' tagline."

Health Partners Plans thanks Liquid Interactive for assistance with the website redesign; and Mangos Inc. and Devine + Partners for assistance with the Medicare and rebranding and PR campaigns.

About Health Partners Plans

Health Partners Plans is a not-for-profit, managed care health organization serving more than 187,000 members in the Greater Philadelphia region. It provides a broad range of health coverage options through Health Partners Medicare, Health Partners for Medicaid recipients and its KidzPartners CHIP (Children's Health Insurance Program) plan. Founded nearly 30 years ago, Health Partners Plans is one of the few hospital-owned health insurers in the country. Nationally recognized for its innovations in managed care, it consistently receives the highest ratings for member and provider satisfaction. Learn more about how Health Partners Plans is "doing it right" at HealthPartnersPlans.com, twitter.com/HPPlans and facebook.com/healthpartnersplans.


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