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TMCNet:  See's Candies Expands Marketing Relationship with Yes Lifecycle Marketing

[August 19, 2014]

See's Candies Expands Marketing Relationship with Yes Lifecycle Marketing

(GlobeNewswire Via Acquire Media NewsEdge) CHICAGO, Aug. 19, 2014 (GLOBE NEWSWIRE) -- Yes Lifecycle Marketing, an Infogroup company and multichannel marketing solutions provider, today announced See's Candies has renewed and expanded their relationship with Yes Lifecycle Marketing to provide full-service marketing capabilities including: analytics, strategy, agency services, and data, as well as email, digital, and database marketing solutions.


Yes Lifecycle Marketing provides See's Candies with the data-driven insights and solutions to help them implement customer lifecycle marketing programs across their organization. This starts with strategic ideation and follows-through with analytics, multichannel creative strategy, data, and database management, delivered in an actionable roadmap. This full-service, integrated approach gives Yes Lifecycle Marketing the ability to fully understand See's Candies' business needs and help make opportunity recommendations that fuel the growth of their business.

"We have built an exceptional partnership with Yes Lifecycle Marketing and they have been extremely responsive to the changing needs of our business," said See's Candies, Tracy Cioffi, VP, Marketing & Direct Sales. "They are a trusted resource and are often our first phone call to understand how to best leverage our data for new marketing initiatives." Founded and headquartered in California, See's Candies has expanded from one candy shop to over 200 shops across America, as well as a flourishing online store. Their motto, "Quality Without Compromise" continues to guide the company today.

Key reasons See's Candies selected Yes Lifecycle Marketing include: Breadth of solutions Thought leadership Strategic insights and creative services Responsiveness and collaboration of the client service team "See's Candies is dedicated to making candy with the finest, freshest ingredients," said Michael Fisher, president of Yes Lifecycle Marketing. "We are proud to be playing a part in bringing See's Candies' quality products and rich heritage to market." About See's Candies Delivering deliciousness since 1921, we happily continue to make candy Mary See's way, using only the finest ingredients — with no added preservatives. Our chocolates and treats are American-made in our own candy kitchens, from our decadent truffles and chocolate-covered nuts to gourmet lollypops and our crunchy Peanut Brittle, it's quality you can taste in every piece.

Step inside one of our shops, and you'll see a crisp, clean black-and-white checkered motif inspired by Mary's original kitchen. Each day, visitors are welcomed with the friendliest service and can choose a delicious piece of candy to try.

Headquartered in sunny California, we have over 200 retail shops across the country and an online shop that serves See's fans around the world. We continue to uphold our commitment to delivering the highest level of taste, quality, tradition and service. For the location of the See's Candy Shop nearest you, call toll-free 800-347-7337 or log onto www.sees.com.

About Yes Lifecycle Marketing Yes Lifecycle Marketing is a solution provider that brings together multichannel marketing platforms and data, with creative and strategy services honed on the optimization of delivering relevant marketing messages. This gives marketers the ability to source best-of-breed technology and creative and strategy services from a single vendor at a cost-effective price point. To learn more about how Yes Lifecycle Marketing can help you improve your lifecycle marketing capabilities and increase the ROI of your marketing programs, call 1-877-937-6245, email sales@yeslifecyclemarketing.com or visit www.yeslifecyclemarketing.com.

About Infogroup Infogroup's 1,900 employees enable clients – from local businesses to the Fortune 100 – to increase sales and customer loyalty by leveraging our proprietary Data Axle™ of contextually relevant real-time information on more than 235 million individuals and 24 million businesses to deliver the complete spectrum of value added data and innovative targeted marketing solutions. For more information, visit: www.infogroup.com.

CONTACT: Sarah Dietze Phone: 312-241-1471 E-mail: sarah.dietze@walkersands.com Source: Yesmail 2014 GlobeNewswire, Inc.

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