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Hyundai Motor Company Debuts New Campaign: 'Hyundai Brilliant Interactive Art' [Travel & Leisure Close - Up](Travel & Leisure Close - Up Via Acquire Media NewsEdge) Hyundai Motor Company launched a new interactive billboard campaign entitled 'Hyundai Brilliant Interactive Art'. According to a release from the company, it utilizes a two-way interactive communication between consumers and corporate groups to target tourists and pedestrians around Times Square's billboards in Manhattan. Hyundai said 'Hyundai Brilliant Interactive Art' attempts to communicate emotionally with visitors by showing many different looks of the virtual character 'Mr. Brilliant' who lives in the three-sided outdoor billboard. "This interactive billboard campaign is intended to build brand awareness and reach a large audience by departing from the traditional brand marketing strategy," said a representative from Hyundai Motor Company. "We expect this new interactive billboard campaign will provide opportunities for visitors from around the world to experience the Hyundai Motor brand in a fun and memorable fashion." Also noted: Hyundai Motor Company is conducting other consumer communication displays as part of its 2012 'Live Brilliant' campaign, More information and complete details: hyundai.com ((Comments on this story may be sent to [email protected])) (c) 2014 ProQuest Information and Learning Company; All Rights Reserved. [ Back To TMCnet.com's Homepage ] |