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Zain Bahrain wins honour for campaign [Gulf Daily News (Bahrain)]
[August 20, 2014]

Zain Bahrain wins honour for campaign [Gulf Daily News (Bahrain)]


(Gulf Daily News (Bahrain) Via Acquire Media NewsEdge) MANAMA: Zain Bahrain has won a major award for its #zweetup campaign.

It was selected winner of the prestigious Gold Stevie Award in the Communications PR Campaign/Programme of the Year - Social Media Focused - Middle East category at the 11th Annual International Business Awards for the campaign.

The winning campaign was managed by TRACCS Bahrain and aimed at effectively increasing positive engagement across Zain Bahrain's social media channels through an interactive platform targeting social media enthusiasts and bloggers.

"To receive this global recognition is an honour and testament of the efforts of the entire team at Zain Bahrain to continuously develop campaigns and initiatives that are engaging and effective," said Zain Bahrain's corporate communications manager Samya Hussain.



"We believe that social media is the future of communications and throughout 2014 we have focused on developing a number of campaigns targeting our customers and the public including the recent #ZainDonate campaign," she added.

The #zweetup campaign was launched back in January 2014. "We are immensely proud of this award, the first of hopefully many more to come for Zain Bahrain and TRACCS Bahrain," TRACCS Bahrain managing director Shereen Bushehri said.


"This award is a result of the creativity and dedication of two great brands working together as one team to achieve a common goal.

"Success is a motivator but global recognition of the success is an inspiration. "Our aim is to further develop the practice of public relations in the Middle East and North Africa region by investing in innovative communications." The International Business Awards are the world's premier business awards with the 2014 edition receiving entries from more than 60 nations and territories. The awards will be presented at the 11th Annual International Business Awards ceremony which will be held in Paris on October 10.

(c) 2014 Al Hilal Publishing & Marketing Group Provided by SyndiGate Media Inc. (Syndigate.info).

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