TMCnet News
Arvind forays into e-commerce space [DNA : Daily News & Analysis (India)](DNA : Daily News & Analysis (India) Via Acquire Media NewsEdge) "With the launch of a new brand called Creyate, Arvind Internet Ltd (AIL), a start-up of Ahmedabad-based textile and apparel major Arvind group, has entered into online custom clothing segment. The company aims to achieve Rs1,000 crore business in e-commerce segment within three years. AIL has already launched stores in Ahmedabad, Delhi and Bengaluru and plans to open stores in 15 cities within next year. Riding on Arvind group's supply chain prowess and manufacturing might, AIL is planning to take Creyate to global consumers next year starting with the US market. "Arvind Internet Ltd will be the vehicle that will enable Arvind's e-commerce vision. As pioneers in bringing global fashion to India, Arvind now intends to extend innovative and best in class brand experiences to the online world," said Kulin Lalbhai, executive director of Arvind Ltd. He said that Arvind saw e-commerce as a key growth driver for the group and we aim to be Rs1000 cr-plus business in three years. Intending to offer an alternative to ready-wear as well as traditional custom clothings, Creyate offers an opportunity to design the unique style of clothing to each and every custome using a 3D visulisation engine. With more than 100,000 unique products to create, this is the next generation of fashion retail, said Kulin. Arvind Limited, one of India's largest integrated textile and apparels company with a strong retail presence and a pioneer of denim in India, has achieved a turnover in excess of US$ 1 billion in FY2013-14. Arvind has an unmatched portfolio of owned and licensed brands and retail formats. The company's own product brands include Flying Machine, Colt, Ruggers, Excalibur amongst others while its licensed product brands have big global names like Arrow, Gant, Izod, Elle, Cherokee, US Polo Assn, to name a few. It has a joint venture in India with global major Tommy Hilfiger. The company also has retail brands like Megamart, The Arvind Store, Club America, Next and Debenhams. " Credit:dna correspondent (c) 2014 @ 2014 DILIGENT MEDIA CORPORATION LTD. ALL RIGHTS RESERVED |