|[August 25, 2014]
Toshiba's Storage Products Strategy
TOKYO --(Business Wire)--
The storage business is one of Toshiba's
(TOKYO:6502) strategic focus businesses, alongside energy and
healthcare. Our data storage products, such as HDD and SSD, are the key
components of the storage business, along with NAND Flash, and we will
make our business more competitive and larger by supporting cloud and
social network service businesses that are expected to see rapid
HDD responsible for storing large amount of data and SSD responsible for
high speed processing are seen as co-existing, complementing each
other's characteristics. While offering a wide line-up of storage
products, our main focus will be the enterprise market and the following
products and targets.
Near line HDD: Expand market share by increasing the capacity.
Enterprise SSD: Gain market share by utilizing advantages of in-house
NAND flash memory and expanding line-up for high speed processing
storage at data centers.
Through these measures, we aim to expand HDD market share to more than
20% in 2016. We aim to gain more than a 30% share of market of SSD (SAS (News - Alert)
interface) for data cnters in the same year.
We will expand into high value-added business area such as software for
storage systems and solution (appliances), etc. as a way to further
expand and improve the profitability of the storage products business.
Industry's utilization of digital data will continue to grow. It is
estimated that data generated worldwide will continue to expand, to
reach 44 zettabytes in 2020 annually. Most notably, in a movement that
can be called the big data revolution, a new market is being born that
requires new computer architecture to save and analyze petabyte-class
large scale data at a time, at a very high speed.
Trends in storage products business
To September 2009: Expand HDD business, specializing in products for
such applications as PCs, automotive and portable music players.
October 2009: Enter enterprise HDD business by acquiring Fujitsu (News - Alert)
Limited's HDD business
July 2011: Integrate memory and SSD business for consumers and
industry to establish "Semiconductor & Storage Company". Productize
enterprise SSD by integrating the storage products business
May 2012: Line up 3.5-inch HDD for both consumer and enterprise by
taking over part of the 3.5-inch HDD business from WDC
Toshiba (News - Alert) is sole company able to deliver all storage products for
clients and enterprises, such as NAND, SSD and HDD
Toshiba Corporation, a Fortune 500 company, channels world-class
capabilities in advanced electronic and electrical product and systems
into five strategic business domains: Energy & Infrastructure, Community
Solutions, Healthcare Systems & Services, Electronic Devices &
Components, and Lifestyles Products & Services. Guided by the principles
of The Basic Commitment of the Toshiba Group, "Committed to People,
Committed to the Future", Toshiba promotes global operations towards
securing "Growth Through Creativity and Innovation", and is contributing
to the achievement of a world in which people everywhere live in safe,
secure and comfortable society.
Founded in Tokyo in 1875, today's Toshiba is at the heart of a global
network of over 590 consolidated companies employing over 200,000 people
worldwide, with annual sales surpassing 6.5 trillion yen (US$63 billion).
find out more about Toshiba, visit www.toshiba.co.jp/index.htm
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