Tony Roma's Selects Uproar PR and Parquet Public Affairs for Public Relations and Issue Management
(Marketwire Via Acquire Media NewsEdge) ORLANDO, FL -- (Marketwired) -- 08/25/14 --
Romacorp, Inc, the parent company of Tony Roma's restaurants, announced today it has chosen Uproar PR to manage its national public relations campaign, and Parquet Public Affairs for its issue management and crisis communications. The two agencies will work in tandem to promote the upcoming growth of the world's largest casual dining concept specializing in ribs.
"Uproar PR and Parquet Public Affairs bring the perfect combination of high-level media relations, strategic counsel and creative thinking that we need as we enter a period of growth within our organization," said Jim Rogers, CMO of Romacorp. "The two agencies have vast experience in the restaurant industry, and we had immediate synergies from the moment we met."
"Romacorp is entering an exciting growth period and we are thrilled to be a part of it from a media relations and public relations perspective," said Mike Harris, co-founder and partner of Uproar PR. "The internal marketing team has so many creative ideas and we are happy to work with them to make the biggest splash we can."
At the kick-off meeting for the PR and issues management campaign the trio of companies decided to each answer their respective ALS Ice Bucket challenges by doing a group Ice Challenge video, which can be seen here.
In addition to hiring Uproar PR for a full-service public relations campaign and Parquet Public Affairs for issue management, the restaurant group has also hired Spry Group for interactive design. The three companies will support all upcoming marketing initiatives.
About Romacorp, Inc.Romacorp, Inc., is the parent company of Tony Roma's restaurants, the world's largest casual dining concept specializing in ribs. Romacorp, Inc. has restaurant locations on over 30 countries and is one of the most globally recognizable names in the industry. The first Tony Roma's restaurant opened more than 40 years ago in North Miami, Florida.
Uproar PR for Romacorp
Source: Uproar PR
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