[August 25, 2014]

Jarrard Phillips Cate & Hancock, Inc., Adds Two to Strategic Communications Team

Jarrard Phillips Cate & Hancock, Inc., a national healthcare communications and public affairs firm focused on the provider industry, announced the addition of two executives to the Brentwood office.

Letitia Fecher has joined the firm as Senior Advisor and Kendra Rodgers as Director of Marketing.

"We're delighted to add Letitia and Kendra to our growing team," said David Jarrard, president and chief executive officer of Jarrard Inc. "As our firm expands, we continue to attract talented healthcare professionals who broaden and enhance the strategic counsel we ffer clients in their organizations' greatest times of need."

Letitia Fecher brings to the firm nearly 10 years of marketing and strategic communications experience in the healthcare industry and expertise in messaging, branding and reputation management.

During her career, Fecher has played key roles in steering a health system through a merger, launching community engagement initiatives, spearheading public perception campaigns and creating branding and image strategies. Most recently, she served as the senior manager of marketing and communications for United Allergy Services in San Antonio, Texas. There she launched the startup company's marketing and communications department, implemented an organization-wide employee engagement effort and created external communications initiatives through branding campaigns, public/media relations and relationship development with physician organizations.

Fecher earned her Bachelor of Art in communications with a public relations specialization from Michigan State University and a Master of Business Administration from the University of Tennessee.

With more than 20 years of marketing and advertising experience, Rodgers manages promotional efforts and coordinates business development and positioning initiatives on behalf of the firm.

Throughout her career, Rodgers has worked in both agency and in-house capacities in a wide range of industries. She has created and implemented marketing strategies as well as tailored approaches to communications. She brings a passion for marketing and enjoys the challenge of creatively and effectively communicating messages to any number of audiences.

Rodgers most recently served as the account group director for ACS (News - Alert) Advertising. In her role there she managed a team of account executives, directed all advertising efforts, oversaw the creative process management on behalf of clients and increased revenue 100 percent year over year.

Rodgers earned a Bachelor of Science in marketing with a minor in advertising from the University of Alabama.

About Jarrard Inc.

Based in Nashville, Tenn., with an office in Chicago, Jarrard Inc. is the premier strategic communications and public affairs firm for any hospital or health system in the nation experiencing a time of significant change, crisis or opportunity. The firm publishes healthcare newsletter Inside Baseball and ranks among the top 15 healthcare PR firms in the U.S. For more information, visit www.jarrardinc.com or follow us @JarrardInc.

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