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LG Electronics Provides Interactive Fan Experiences at US Open [Travel & Leisure Close - Up]
[August 28, 2014]

LG Electronics Provides Interactive Fan Experiences at US Open [Travel & Leisure Close - Up]


(Travel & Leisure Close - Up Via Acquire Media NewsEdge) LG Electronics USA said it is serving up a range of interactive fan experiences at the US Open Tennis Championships, which is being held at the USTA Billie Jean King National Tennis Center (NTC) in Flushing Meadows-Corona Park, Queens.



According to a release, engaging tennis fans onsite, at home and on-the-go through its latest television and smartphone innovations, LG is the Official Electronics Partner and Official Mobile Device Partner of the 2014 US Open, which runs through Sept 8.

Spectators and fans are enjoying a variety of experiences with LG. Onsite at the LG Winner's Circle, tennis fans will have fun engaging in tennis-themed activities through interactions with the new LG G3 smartphone.


The 1,300 square foot LG Winner's Circle is located at the NTC and features: -The "LG webOS Challenge," in which fans will compete against one another to answer US Open-themed trivia questions using the LG Magic Remote and LG's new webOS-enabled smart TVs, -The "LG OLED Challenge" where "on court" shots can be reviewed on LG's amazing OLED TVs to determine if a shot is in or out by more than the 4mm thickness of the LG OLED screen, -A "Swing in 4K" station where fans can watch their tennis swings live on an LG's new 84-inch class (83.8 inches measured diagonally) Ultra HD TV, and -The "LG G3 Selfie Station," where fans can pose after a winning shot and have their selfies taken using the LG G3 smartphone's Gesture Shutter feature.

Through the official 2014 US Open App, users can join the US Open Live Prediction Challenge Presented by LG G3. Fans can play along with the action by predicting what might happen next to earn points toward LG prizes.

"LG's innovative products help fans create fun, memorable experiences," said David VanderWaal, head of marketing for LG Electronics USA. "We're honored to bring fans those experiences, whether it's onsite at the US Open in New York, at home, or on-the- go through the amazing picture quality of our OLED and Ultra HD TVs and our smartphones." "We are very excited to have LG as a new partner for 2014," said Lew Sherr, Chief Revenue Officer of the USTA. "LG's gallery activation will enhance the fan experience on-site and the new predictive game presented by the LG G3 smartphone on the US Open mobile app gives fans a new and innovative way to connect with the Open." More information: www.LG.com/DoGameDayRight ((Comments on this story may be sent to [email protected])) (c) 2014 ProQuest Information and Learning Company; All Rights Reserved.

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