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TMCNet:  Research and Markets: Over-the-Top (OTT) Internet Television: 2014 - A Detailed Analysis of a Major, Emerging Market

[September 01, 2014]

Research and Markets: Over-the-Top (OTT) Internet Television: 2014 - A Detailed Analysis of a Major, Emerging Market

DUBLIN --(Business Wire)--

Research and Markets (http://www.researchandmarkets.com/research/ptd55b/overthetop) has announced the addition of the "Over-the-Top (OTT) Internet Television: 2014 A Detailed Analysis of a Major, Emerging Market" report to their offering.

The over-the-top (OTT) internet television market included services like Netflix, Apple (News - Alert) TV, BBC iPlayer and hundreds of others which provide access to professionally-produced television programming over the internet. OTT-TV services do not require the user to also take other services offered by the OTT-TV service provider, for example a Pay-TV service or broadband service.

The OTT-TV market is presently characterized by accelerating growth, profitability and an increasing degree of market stability. Total worldwide service revenues for OTT-TV services, including both direct payments from users and ad revenue will reach USD 31.5 billion in 2014.

This report offers a detailed analysis of the worldwide over-the-top (OTT) internet televsion market. You will be able to read detailed profiles and analysis for 12 leading OTT-TV services. You will also obtain 10 separate analyses that explain the status and future outlook for the OTT-TV market in 10 leading countries.


To provide you with a complete picture this detailed report contains a segmentation model and supporting narrative that allows you to see which parts of the industry are still growing, and understand the reasons why. The segmentation model also delivers powerful insights into the content strategies that will underpin successful online news ventures in the future.

Key Topics Covered:

1. Executive Summary

2. Introduction

3. Profiles of 12 Leading OTT-TV Services

- Amazon Instant Video

- Apple TV

- BBC iPlayer

- BigFlix (India)

- Google (News - Alert) Android TV

- Google Play

- LeTV (China)

- Netflix

- NOW TV (UK)

- Rakuten (Japan

- Youku Tudou (China)

- YouTube (News - Alert)

4. OTT-TV around the Globe: Country Profiles

- Australia

- Brazil

- China

- France

- India

- Indonesia

- Japan

- Russia

- United Kingdom

- United States

5. How has the OTT-TV Market Changed over the Last Year

- How will OTT-TV Impact Broadcast TV?

- Cautionary case study: Tablets

- What is the evidence for cord cutting'?

- Is OTT-TV a replacement format?

- What is the real value added by OTT-TV?

- Are double, triple and quad-play deals masking a critical underlying trend?

- Conclusion: Long-term outlook for Broadcast TV

6. Market Pre-requisites & Localization

7. Net Neutrality in the US: Netflix vs. Comcast (News - Alert)

8. Content Deals

9. Emerging Connected Platforms: Xiamoi

10. Market Forecasts

11. Appendix

For more information visit http://www.researchandmarkets.com/research/ptd55b/overthetop


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