DON'T LET YOUR TRAILER REAR LET DOWN YOUR LIVERY, WARNS SCHMITZ CARGOBULL
(Cision Via Acquire Media NewsEdge) 1 September 2014 Messy-looking locking gear on trailer rear doors could do a haulier or own account operator’s brand more harm than good, warns Schmitz Cargobull.
When motorists spend so much of their time looking at the back of a trailer on the road, many firms are missing a trick by allowing locking bars to distort their branding, or preventing the sale of the space for advertising, says Paul Avery, Managing Director, Schmitz Cargobull.
Avery says: “Companies look to keep costs low and it’s therefore commonplace to see dry freight trailers with rear doors sporting conspicuous locking gear. While these doors might work absolutely fine on a practical level, at a time when everyone is ‘brand savvy’, the results can lead to a lacklustre livery, which won’t benefit a business. They can be a marketing department’s worst nightmare!”
Locking gear on the rear doors can often obscure valuable business information such as phone numbers and website addresses, or even block out a clear view of a company’s logo or brand names.
Avery says: “Fleets could be missing out. The back of a trailer is prime advertising space – so by making sure it’s as attractive as possible, it could be much easier to use that space to profit.”
An easy and practical solution is to specify flush doors – often an ‘extra’ on a trailer, although Schmitz Cargobull provides these as standard on all its curtainsider models and its FP25 dry freight box van trailer. Schmitz Cargobull
doors are also made from aluminium panels rather than GRP or steel skin, which makes repairing them in the event of damage quick, easy and affordable.
Avery says: “We’ve many customers who have eye-catching liveries that simply wouldn’t be possible on a standard door with external locking gear. The result is their operations look neater, cleaner and more striking – while they still benefit from high quality German-engineered trailers, truly the best of both worlds.”
Schmitz Cargobull launched its new fixed-roof curtainsider 12 months ago, with key features including an aluminium front bulkhead with galvanised steel front and rear corner posts – a specification favoured by many domestic operators as it allows free side loading without the forklift truck requiring a side-shift capability. It also includes wraparound curtains and a front ratchet tensioner, together with flush rear doors.
Schmitz Cargobull (UK) is a subsidiary company of the German-owned Schmitz Cargobull Group, the biggest and leading manufacturer and supplier of semi-trailers in Europe. The Schmitz Cargobull Group has manufacturing plants in Germany, Spain, Lithuania and Russia and employs over 4,500 people. In the last financial year (2012/2013), Schmitz Cargobull had a turnover of approximately €1.512 billion and produced more than 43,000 trailers.
A number of additional services complete the company profile: Cargobull Finance for leasing and lease purchasing; Schmitz Cargobull Parts & Services for vehicle servicing and spare parts; Schmitz Cargobull Service Partners for repairs and maintenance; Schmitz Cargobull Telematics for trailer telematics and Schmitz Cargobull Trailer Store for used trailers. Schmitz Cargobull refrigerated units are constructed using the company’s FERROPLAST® Thermo Technology modular steel-skinned panels to keep loads at the desired temperature.
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This information was brought to you by Cision http://news.cision.comhttp://news.cision.com/schmitz-cargobull/r/don-t-let-your-trailer-rear-let-down-your-livery--warns-schmitz-cargobull,c9637025The following files are available for download:http://mb.cision.com/Main/3136/9637025/281245.pdf 100 DON’T LET YOUR TRAILER REAR LET DOWN YOUR LIVERY, WARNS SCHMITZ CARGOBULL - press releasehttp://news.cision.com/schmitz-cargobull/i/100-8-rear-trailer-livery,c1538586 100-8 rear trailer livery
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