|[September 03, 2014]
OLED Color at 1/3 the Price: QD Vision's Quantum Dots Enable TCL's Launch of 4K UHD TVs with Full-Gamut Color
BERLIN --(Business Wire)--
In an industry first, TCL today introduced a 55-inch full-gamut
4K UHD TV with a manufacturer's suggested retail price at one-third the
cost of comparable OLED color televisions. All consumers of
entertainment, whether for gaming, movies or other programming, can now
enhance their viewing experience with deeper, sharper and more natural
color at an accessible price. The QD (Quantum (News - Alert) Dots) plus LED television
shatters the prohibitively high price barrier of OLED TVs, previously
the only other technology to provide consumers with the richness of a
full-gamut color viewing experience.
TCL's new 55" 4K TV with Quantum Dot Color (Photo: Business Wire)
Equipped with QD Vision's Color IQ™ technology, the new TCL 55-inch 4K
UHD TV delivers crisp 100% NTSC color gamut performance that establishes
a new standard of color performance that consumers will now expect from
all viewing experiences. TCL is the world's third best-selling
television brand, and QD Vision is the leading manufacturer of quantum
dot optical components for HDTVs and other LCD products. The new TVs
will initially be available in China, followed by additional worldwide
availability. They are on display this week at TCL's IFA booth, Hall 21b
/ Stand 104.
"We are pleased to extend our relationship with QD Vision to the
exciting new 4K UHD world. The addition of QD technology to our 4K
televisions will offer great value to consumrs who want to enjoy the
advanced picture quality with vivid colors and shaper images," said E.
Hao, CEO of TCL Multimedia.
"Many TV manufacturers are launching 4K TVs this year. TCL's bold
leadership recognizes that adding full-gamut color at an accessible
price creates a really strong differentiator, and a superior value for
TCL customers," said Jason Carlson, QD Vision CEO. "TVs with full-gamut
color really stand out in the show room. Customers can easily tell the
difference in performance, and will understand they are getting a TV
with much better image quality. This is a world-class system that sets a
high bar for the rest of the industry. TCL recognizes that providing
consumers a superior-quality viewing experience at an affordable price
will drive steady market-share growth."
Color IQ is QD Vision's innovative semiconductor nanocrystal technology
that enables Liquid Crystal Display (LCD) to achieve full-gamut 100%
NTSC color performance. The combination of QD Vision's quantum dot
innovation, in-house, high-volume manufacturing operations and
exceptional customer service enables TCL to deliver full-gamut color TV
models at LCD TV prices.
Research shows that "colorfulness" is the single most important
perceptual factor in viewers' estimation of picture quality. Until now,
most mainstream LCD TV designs have had to sacrifice color quality,
typically only delivering 60-70% of the NTSC color gamut standard. Color
IQ is capable of delivering 100% of the NTSC color gamut, and works with
all major LCD applications, including LCD TVs, LCD monitors and other
displays, providing both superior color performance and high system
efficiency. Full-gamut color displays enabled by cost-effective quantum
dot technology deliver vibrant colorfulness and 100% accuracy, and are
poised for universal adoption in the coming years.
About TCL Multimedia
Headquartered in China, TCL Multimedia
Technology Holdings Limited (HKSE stock code: 01070) is one of the
leading players in the global TV industry. TCL Multimedia is engaged in
the research and development, manufacturing and distribution of consumer
electronic products. Its ultimate holding company is TCL Corporation.
According to the latest DisplaySearch report, the Group ranked No.3 in
the global LCD TV market share with a 6.8% market share in 2013. The
Group remained its No.1 position in the PRC LCD TV market with a market
share of 18.1%.
About QD Vision, Inc.
Privately held, QD Vision, Inc. is a
nanomaterials product company delivering advanced display and lighting
solutions that provide unparalleled color and cost savings. QD Vision's
Color IQ™ quantum dot technology is the industry's only optical
component solution capable of delivering "full-gamut" color displays. QD
Vision makes full-gamut televisions a commercial reality through precise
color tuning, flexible and high-volume multi-SKU manufacturability,
proven performance, and easy integration backed by a full range of
tools, services and ecosystem support.
Color IQ is a trademark of QD Vision, Inc.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140903005179/en/
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