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TMCNet:  LVMH and Google Join Forces to Fight Fakes and Commit to Innovate for a More Engaging Internet

[September 04, 2014]

LVMH and Google Join Forces to Fight Fakes and Commit to Innovate for a More Engaging Internet

PARIS --(Business Wire)--

In a joint effort to develop new ways of engaging consumers online whilst preserving the value of trusted brands and enhancing creativity, LVMH and Google (News - Alert) have signed a cooperation agreement.

Both parties commit to further enhance their current extensive resources to tackle the advertising and sale of counterfeit goods online.

This agreement brings to an end Louis Vuitton and Google's legal dispute. Both companies look forward to focusing on opportunities to innovate and enhance the digital experience of their customers.

Pierre Godé, Vice-President at LVMH, said: "Today's LVMH-Google agreement paves the way for greater cooperation towards a safer and more engaging digital environment, brands will be protected both online and offline. This agreement is a clear illustration of the responsible approach being taken by the different actors in the digital value chain. This cooperation will clearly benefit citizens and businesses alike."

Carlo D'Asaro Biondo, President of Southern & Eastern Europe, Middle East and Africa Operations, Google, said: "We are vey happy to reach this agreement with LVMH and to work together to tackle the advertising of counterfeit goods online and preserve the value of trusted brands. It is extremely important to build a safe environment for our customers and partners and we'll continue to work tirelessly to keep them protected online. We are looking forward to engaging with LVMH, one of the world's leading luxury brands, through our engineering, product and sales teams."


About LVMH

LVMH Moët Hennessy Louis Vuitton is represented in Wines and Spirits by a portfolio of brands that includes Moët & Chandon, Dom Pérignon, Veuve Clicquot Ponsardin, Krug, Ruinart, Mercier, Château d'Yquem, Domaine du Clos des Lambrays, Château Cheval Blanc, Hennessy, Glenmorangie, Ardbeg, Wen Jun, Belvedere, Chandon, Cloudy Bay, Terrazas de los Andes, Cheval des Andes, Cape Mentelle, Newton et Numanthia. Its Fashion and Leather Goods division includes Louis Vuitton, Céline, Loewe, Kenzo, Givenchy, Thomas Pink, Fendi, Emilio Pucci, Donna Karan, Marc Jacobs, Berluti, Nicholas Kirkwood and Loro Piana.

LVMH is present in the Perfumes and Cosmetics sector with Parfums Christian Dior, Guerlain, Parfums Givenchy, Parfums Kenzo, Perfumes Loewe as well as other promising cosmetic companies (BeneFit Cosmetics, Make Up For Ever, Acqua di Parma and Fresh). LVMH is also active in selective retailing as well as in other activities through DFS, Sephora, Le Bon Marché, la Samaritaine and Royal Van Lent. LVMH's Watches and Jewelry division comprises Bulgari, TAG Heuer, Chaumet, Dior Watches, Zenith, Fred, Hublot and De Beers Diamond Jewellers Ltd, a joint venture created with the world's leading diamond group.

About Google Inc.

Google is a global technology leader focused on improving the ways people connect with information. Google's innovations in web search and advertising have made its website a top Internet property and its brand one of the most recognized in the world.

Google is a trademark of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated.


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