Touchpoint Metrics Announces Customer Journey Mapping Workshops: Delivering Actionable Customer Experience Insights in a Day
(GlobeNewswire Via Acquire Media NewsEdge) San Francisco, CA, Sept. 4, 2014 (GLOBE NEWSWIRE) -- Customer experience solutions company Touchpoint Metrics
(OTCQB:TPOI) announced today the broad rollout of their Customer
Journey Mapping Workshops, offering companies the ability to build
a cross-functional understanding of what customers want and need,
and where the organization may be falling short of customer
Touchpoint Metrics is a pioneer in the development of customer
experience management solutions and has achieved substantial
improvements in customer acquisition, satisfaction, and loyalty for
many large and fast growth companies. Their proprietary,
best-practices approach to customer journey mapping has been
developed, tested and proven through their work with dozens of
This powerful one-day workshop helps companies map key
interactions, customer touchpoints and the experiences delivered
along the customer journey, offering a clear picture of specific
aspects of the customer experience which must change to drive
greater customer loyalty and engagement.
"Wherever customer journey mapping is applied, it highlights
where companies can do a better job of meeting customers' needs in
meaningful ways," says Lynn Davison, Touchpoint Metrics COO. "It
consistently gets everyone on the same page and focused on the best
opportunities for improving customer experiences - whether for a
particular customer segment, a specific channel or business unit,
or end-to-end across the entire relationship with a company."
MCorp's Customer Journey Mapping Workshops are packed with
easy-to-digest, hands-on exercises and real-world examples,
providing a comprehensive view of how and where to better serve
customers while creating a common vocabulary around and shared
understanding of the impact of customer journeys.
"Time and again, we've had workshop participants and client
sponsors express delight at the depth of insights and clarity of
solutions these workshops deliver," said Michael Hinshaw,
Touchpoint Metrics President and CEO. "We've been conducting them
for large clients for over a decade - offering workshops more
broadly to the market simply makes good sense, putting this
expertise into the hands of smaller organizations, while giving
larger companies an easy way to drive impact at scale with
relatively modest investments."
To learn more, download this overview: Customer
Journey Mapping: Workshop and Training
About Touchpoint Metrics
Touchpoint Metrics (www.touchpointmetrics.com)
is a customer experience software and solutions company. Touchpoint
Mapping®--our signature product and approach to quantifying
customer experience--has driven significant business results for
some of the world's leading companies, automatically mapping the
complex, cross-channel maze of touchpoints that drive customer
experience. A pioneer in the fast-growing customer experience
sector, our proprietary technologies and cloud-based software
deliver actionable data and on-demand "Voice of the Customer"
insights to dramatically improve brand position, customer and
employee satisfaction, loyalty and engagement for leaders in
financial services, retail, technology, consumer products, and
General Information: 1-855-938-8100 toll free in the U.S., or
Media: Denise Marshall at 1-415-938-8100, Ext. 706
Investors: 1-415-938-8100, Ext. 701
Online at: www.touchpointmetrics.com
This press release includes a number of forward-looking
statements that may reflect our current views with respect to
future events and financial performance. Forward-looking statements
are often identified by words like: "believe," "expect," "plan,"
"estimate," "anticipate," "intend," "project," "will," "predicts,"
"seeks," "may," "would," "could," "potential," "continue,"
"ongoing," "should" and similar expressions, or words which, by
their nature, refer to future events. You should not place undue
certainty on these forward-looking statements. These
forward-looking statements are subject to certain risks and
uncertainties that could cause actual results to differ materially
from historical results or from our predictions. We undertake no
obligation to update or revise publicly any forward-looking
statements, whether because of new information, future events, or
Source: Touchpoint Metrics
2014 GlobeNewswire, Inc.
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