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United States : SOFTWARE AG unveils CEM Solution Accelerator for Retail [TendersInfo (India)](TendersInfo (India) Via Acquire Media NewsEdge) The creation of a strong digital marketing strategy is a major challenge for retail stores. Brick-and-mortar stores often lack the technology savvy of their online-vendor siblings, so they struggle with forming a seamless framework that enables them to consistently reach customers both in store and online. Keeping that in mind, Software AG has developed a Customer Experience Management (CEM) Solution Accelerator for Retail based on its webMethods suite of consolidation tools. As the first in a line of accelerators, Director of solution marketing at Software AG, Theo Hildyard, says the offering aims to provide retailers with everything they need to become a digital entity, particularly to those with current brick and mortar operations. (c) 2014 Euclid Infotech Pvt. Ltd. Provided by SyndiGate Media Inc. (Syndigate.info). [ Back To TMCnet.com's Homepage ] |