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TMCNet:  Research and Markets: Mobile Payments: 'Only If Relevant and Useful' - New Survey Reveals

[September 05, 2014]

Research and Markets: Mobile Payments: 'Only If Relevant and Useful' - New Survey Reveals

DUBLIN --(Business Wire)--

Research and Markets (http://www.researchandmarkets.com/research/jrxr93/mobile_payments) has announced the addition of the "Mobile Payments: Only If Relevant and Useful" report to their offering.

New Survey Finds 2 In 5 Consumers Are Interested In Wearable Technology, 50% Of Them For Making Payments

This Report from the CustomerMonitor Survey Series reveals that 38% of US adults, especially young adults (62%), are interested in wearable technology devices with a mobile interface that enables various activities, which may include making payments or mobile banking. (These devices typically cost $100 or more.) When asked to rate the importance of 11 features to include on such a device, 50% of respondents interested in wearable technology considered mobile banking and, seprately, making payments to be important.


Consumers are expressing growing interest in a wide variety of mobile payments in 2014 as they begin using mobile banking and more retailers provide mobile apps for payments. 'Mobile Payments: Only If Relevant and Useful' reveals mobile payments is of growing interest and use as 43% of US consumers surveyed have tried mobile payments, up from 31% in 2013.

Highlights of this report include:

  • Year-over-year trends in smartphone and tablet ownership by screen size
  • Year-over-year trends in use and interest in various methods of in-store and online mobile payments and mobile payment acceptance methods
  • Demographics of mobile users and mobile payment users and satisfaction with operability of mobile phones
  • Challenges to mobile payment adoption, and confidence in security and reliability
  • Use of passwords or other types of security codes on smartphones and tablets
  • Shifts in use and delivery methods for six types of financial alerts
  • Shifts in use and interest in e-couponing, e-receipting, and apps for coupon and receipt storage and management
  • Use, interest, format, and importance of features for wearable technology including payments, mobile banking, and money transfers

Key Topics Covered:

  1. Introduction
  2. An Evolving Mobile User Landscape
  3. Mobile Use and Satisfaction
  4. Mobile Payments: Use, Attitude, and Opportunity
  5. Conclusions and Strategic Implications
  6. Appendix: Mobile Payments Module from 2014 Survey Questionnaire

For more information visit http://www.researchandmarkets.com/research/jrxr93/mobile_payments


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