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Gainsight Updates on Summer Release [Professional Services Close - Up](Professional Services Close - Up Via Acquire Media NewsEdge) Gainsight unveiled the Summer Release of its platform with new capabilities that enable enterprises such as Adobe Echosign, Angie's List, and BMC Software to deliver success everywhere and anywhere their customers are. According to a company release, keystone capabilities include a centralized Cockpit for CSMs to prioritize customer touches, native Service Cloud integration for service agents to close tickets faster, and a drag-and-drop Rules Builder to orchestrate success automation across the entire customer lifecycle. "After more than a century of providing the basic framework for marketers to think about customer engagement, the funnel [now] fails to represent the far more complex landscape," wrote Cory Munchbach in a report entitled "The Customer Life Cycle: A Blueprint For Customer-Obsessed Enterprises", by Forrester Research Inc, April 14. "The [new] customer life cycle puts the customer's perspective at the center of the strategy and brings all business disciplines together to work in tandem to meet those needs." "Customer Success has risen to the top of CEOs' most strategic initiatives. As customers shift towards subscription buying patterns, every departmental stakeholder must deliver success at every customer touchpoint," said Nick Mehta, Chief Executive Officer, Gainsight. "Gainsight's Summer Release is designed specifically for each stakeholder to make their customers successful whether it's CSMs centrally orchestrating to-dos, sales reps automating upsell outreach, or support agents prioritizing cases." More information and complete product details: www.gainsight.com ((Comments on this story may be sent to [email protected])) (c) 2014 ProQuest Information and Learning Company; All Rights Reserved. [ Back To TMCnet.com's Homepage ] |