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Generation 10 links with Brazilian cotton growers ; Software firm's system will verify product quality [Liverpool Echo (England)]
[September 11, 2014]

Generation 10 links with Brazilian cotton growers ; Software firm's system will verify product quality [Liverpool Echo (England)]


(Liverpool Echo (England) Via Acquire Media NewsEdge) A LIVERPOOL software specialist has clinched a 10-year deal with The Brazilian Cotton Growers Association (ABRAPA) to provide systems to verify the quality of its cotton production.

Generation 10, on Highfield Street, provides commodity trade and risk management services and data analytics for the agricultural sector, particularly cotton.

It has entered into a 10-year collaboration with ABRAPA, beginning with the deployment of a National Cotton Database.

The database is part of the Standard Cotton HVI Program developed by ABRAPA and will make Brazil only the second country in the world, along with the United States, to provide such levels of transparency and quality assurance to the marketplace.



Generation 10 also provides the US system.

This first step in the joint initiative will give real-time analytics on the production and quality of cotton bales produced in Brazil each year.


This will dramatically increase the transparency, traceability and quality assurance of Brazil's supply chain, according to Brasilia-based ABRAPA, which represents about 1,000 cotton growers who account for 99% of Brazilian production.

"The creation of a national cotton quality database is an important step toward achieving our goal of 100% transparency of HVI quality results for cotton produced in Brazil," said ABRAPA president Gilson Pinesso.

"The ability to provide buyers with accurate and timely cotton quality data will directly increase market confidence in the fibre that our members produce, while the greater transparency and traceability will benefit every member of the value chain, from the farm to the retailer." Generation 10 chief executive Richard Williamson said: "ABRAPA and Generation 10 share a common goal, to bring increased transparency and innovation to Brazil's cotton supply chain.

"This initiative opens the door for producers to benchmark their production, measure their performance, and optimise their operations. This will, without a doubt, give Brazilian producers a competitive advantage in the marketplace." The National Cotton Database is one of three main parts of the Standard Cotton HVI Program, along with the construction of a central reference laboratory and the implementation of the International Laboratory Certification programme run by ICA Bremen, in Germany, an international centre of excellence for cotton testing, research and quality training.

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