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College pals unite in marketing venture [Grimsby Telegraph (UK)]
[September 16, 2014]

College pals unite in marketing venture [Grimsby Telegraph (UK)]


(Grimsby Telegraph (UK) Via Acquire Media NewsEdge) TWO marketing professionals have joined forces to bring forward a new business to serve northern Lincolnshire companies keen to get their message across.

James Southworth and Joe Stoney have launched Outsource Now, uniting their varied experience from corporate and SME backgrounds, as well as creative and technical dimensions.

Operating out of The Admin Centre in Arkwright Way, Scunthorpe, itself a recently-opened privately-managed office space, Mr Southworth said: "My background is in large corporate organisations, first the largest global manufacturer of aerosols in Colep CCL, managing global communications, then more recently I have been working for Croda, managing communications for personal care.



"The culmination of our skills brought us together. We have worked with so many agencies that are technically-focused and so many that are more stylish and creative. We believe there is a place in the market where our offer can bridge that gap, and that's our challenge.

"We are very driven by results, whether that is photography or search engine optimisation - it is all based around what it is the client is hoping to achieve." Both from Scunthorpe, Mr Southworth is a former Frederick Gough pupil, with Mr Stoney schooled in Gainsborough. They met at John Leggott College, and have been friends ever since.


Of the decision to start Outsource Now, Mr Southworth said: "It is a big risk, but it felt like now or never, and we have always had the passion.

"We have great experience doing work for other people, and we have reached that career maturity where we really have something to offer other companies." Mr Stoney, who worked as a marketing consultant with a web design company, then Scunthorpe-based The Stocks Group prior to his last position with a Lincoln online jewellery business, added: "We know we can make a difference to small or large companies, even start-ups.

"In these hard times, which continue for many, marketing is often the first thing to go. We have been on the client side, we know we have to justify our existence with everything. I have worked with SMEs with limited or no budget whatsoever, so I am familiar with getting as much as possible a return on investment." The pair hope to build a team as the portfolio of work builds up.

We have reached that career maturity where we really have something to offer other companies James Southworth (c) 2014 ProQuest Information and Learning Company; All Rights Reserved.

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