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Announcing the New PR Agency Profitability Guide: 10 Commandments for Profitable PR Agency Financial Management(NewMediaWire Via Acquire Media NewsEdge) Bulldog Reporter's PR University Presents a New Master Class Webinar OAKLAND, Calif. - (NewMediaWire) - September 16, 2014 - PR professionals looking to improve the long-term profitability of their agencies will discover the ten key factors that maximize return on business in a new webinar by PR University. This intensive training session features Rick Gould, CPA, JD, and author of "The Ultimate PR Agency Financial Management Handbook." He'll teach attendees the critical ratios they must achieve to maximize profits--and how to achieve them. PR pros who attend PR Agency Profitability Guide: 10 Commandments for Profitable PR Agency Financial Management will find out how to put systems in place that monitor performance and profitability, how to set proper billing rates and billable targets, and how to control over-servicing. They'll leave this session with practical checklists and methodologies they can use to increase profits, create greater financial stability and maximize their career success immediately. This PR University webinar takes place on Thursday, September 18, at 1PM ET (noon CT; 11AM MT; 10AM PT). Featuring Trainer: Rick Gould, CPA, JD, Managing Partner, Gould + Partners What PR pros will learn: *10 Commandments of Profitability: Essential PR agency financial management rules, ratios and best practices for maximizing profit * Strategic Planning: How to "manage by the numbers" and run "as if" to sell * Key components every P&L must include--plus benchmarks to monitor * Knowing net revenues--the key for all benchmarks and how to set them by location, specialty and division * Staff Utilization: Essential labor ratios and how to get the most from executive staff--plus how to lock in second-tier staff * Proven ways to get the most from account staff: Formulas, hourly targets, key exceptions--and how to control turnover * Revenue-per-professional ratios: How to control over-servicing and labor * How to set billing rates and billable targets * Managing operating expenses--plus appropriate percentages for rent, administrative salaries and more * Mastering Balance Sheet Essentials: Current ratio/liquidity, cash in bank, accounts receivable, working capital, cash reserves and net worth * Tools & Tech: What management tools, monthly financials and cash flow projections PR pros will need to manage this process properly For more details, go to the conference home page. Bulldog Reporter's PR University produces over 60 high-level professional development conferences per year with extraordinary speakers on media relations, PR measurement, crisis communications, social media, PR writing and PR agency management--a complete professional development program to meet all your training and updating needs. Attendance at this Bulldog Reporter PR University webinar costs just $299 per login. Participants in this webinar will be able to pose specific questions for the presenter at several junctures during the discussion. Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual. For more information on taking part in the event, go to the conference home page or for personalized service and special offers please contact one of our sales consultants toll free at: 1-800-959-1059. Media Contact:Brian PittmanPhone: 805-984-2977Email: [email protected] c. NewMediaWire, LLC |