TMCnet News

New Webinar on Talking to Wall Street: How PR Can Communicate More Powerfully with Money Managers, Analysts and the Financial Press
[September 16, 2014]

New Webinar on Talking to Wall Street: How PR Can Communicate More Powerfully with Money Managers, Analysts and the Financial Press


(NewMediaWire Via Acquire Media NewsEdge) Bulldog Reporter's PR University Presents a New Master Class Webinar OAKLAND, Calif.- (NewMediaWire) - September 16, 2014 - PR and IR professionals looking to command respect and attention from financial influencers will discover a practical methodology for earning credibility in a new webinar by PR University. This intensive training session is guaranteed to help attendees successfully present a winning story to the financial media, analysts and money managers--so PR pros can positively impact corporate goals and valuation.



PR pros who attend Talking to Wall Street: How PR Can Communicate More Powerfully with Money Managers, Analysts and the Financial Press will hear both from those who work in the field of Wall Street media as well as from IR and PR professionals--whose success relies on knowing how to work with financial industry gatekeepers. To get attendees up to speed quickly, the panelists will describe the hot buttons and strategic issues of investor relations, as well as the do's and don'ts for keeping Wall Street media and investors informed and gratified.

This PR University webinar takes place on Thursday, September 19, at 1PM ET (noon CT; 11AM MT; 10AM PT).


Featuring Trainer: Gwen Rosenberg, Vice President, Investor Relations & Corporate Communications, Senomyx, Inc.

Bernard Kilkelly, Vice President, NIRI NY (Former head of Investor Relations for Tower Group International, Ltd) Tom Campo, President, Campo Communications, LLC (Former Director, Investor Relations, Hearst-Argyle TV) Rob Berick, Managing Director, Falls Communications Jess Todtfeld, President, Results in Training/Success in Media, Inc What PR pros will learn: * IR Fundamentals for PR: Where traditional PR skills fall short in financial communications--and how PR pros can acquire the techniques for being successful in both worlds * C-Suite Hot Buttons: What top execs expect from PR and IR pros * The Company Story: How to craft a compelling narrative that convincingly presents the value proposition--and complements financial reporting * Key audiences: What's important to current and future stockholders, institutional investors, broker/dealers, buy-side and sell-side analysts and boards of directors * Financial media relations: What top business and finance journalists are looking for--and how to work with them to generate loads of positive coverage for their clients or company * How pitches to investors are different from the pitches to financial media * Messaging Tips: How to credibly communicate optimism when financial performance is down * How to increase corporate visibility, institutional ownership and attract sell-side coverage * Media Training: How to prep senior executives like the CEO and CFO * Key activities that are "musts" for successful IR programming * Measurement & Monitoring: How to assess whether messages are resonating with investors and the media * Best practices and case studies: Real-life examples of what works to boost media pickup and positively impact corporate goals For more details, go to the conference home page.

Bulldog Reporter's PR University produces over 60 high-level professional development conferences per year with extraordinary speakers on media relations, PR measurement, crisis communications, social media, PR writing and PR agency management--a complete professional development program to meet all your training and updating needs.

Attendance at this Bulldog Reporter PR University webinar costs just $299 per login. Participants in this webinar will be able to pose specific questions for the presenter at several junctures during the discussion.

Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual.

For more information on taking part in the event, go to the conference home page or for personalized service and special offers please contact one of our sales consultants toll free at: 1-800-959-1059.

Media Contact:Brian PittmanPhone: 805-984-2977Email: [email protected]  c. NewMediaWire, LLC

[ Back To TMCnet.com's Homepage ]