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Wipro Joins Forces with Adobe for Digital Marketing Services [Manufacturing Close - Up](Manufacturing Close - Up Via Acquire Media NewsEdge) Wipro has entered into a Premier Partnership with Adobe. According to a company release, with its advisory, consulting and delivery capabilities in digital space, Wipro will partner with Adobe in creating integrated marketing, commerce, analytics and customer experience solutions. "We are delighted to partner with Adobe, a powerhouse in industry- leading creative and marketing solutions. This partnership will help us jointly deliver next generation digital marketing solutions and enhance Wipro's leadership in helping enterprises build rich customer experiences, enable customer insights and bring products and services to the market faster," said TK Kurien, Chief Executive Officer and Member of the Board, Wipro Limited. Shantanu Narayen, President and CEO, Adobe said, "All businesses are faced with the challenge of becoming digital businesses and CMOs and CIOs both play a critical role in that transformation. Adobe's best-in-class digital marketing solutions combined with Wipro's extensive IT consulting, implementation and integration expertise, will answer the call for today's digital enterprises." The newly formed business unit, Wipro Digital enables businesses in their Digital Transformation initiatives to adapt and be relevant in the increasingly digital lifestyle of their customers. Wipro Digital brings together three capabilities - strategy, design & technology, to define customer interactions through seamless front- to-back integration underpinned by exclusive customer insights. Adobe is a company focusing in digital marketing platforms. Wipro is an Information Technology, Consulting and Business Process Services company. More information and complete details: http://www.adobe.com http://www.wipro.com ((Comments on this story may be sent to [email protected])) (c) 2014 ProQuest Information and Learning Company; All Rights Reserved. |