TMCnet News
The New York Times Launches NYT Cooking Available as a New App for iPad and on the WebNEW YORK --(Business Wire)-- The New York Times today announced the launch of NYT Cooking (NYTCooking.com), a dynamic recipe box designed to make cooking easier. NYT Cooking is available as an app on iPad as well as on the web, optimized for desktop, smartphone and tablet browsers. Edited by Food editor Sam Sifton, Cooking features more than 16,000 recipes from The Times archive to browse and search. Highlights include:
Cooking, which has been available in beta on the web since May, will be a free product at launch. All content, both on the web and on the app, will be free and will not count against the 10-article a month limit for non-subscribers. Denise Warren, executive vice president, Digital Products and Services Group, The New York Times Company (News - Alert), added: "Cooking serves as an interactive and personalized toolkit that allows users to build their own compendium of recipes using dynamic search, custom collections and share tools. Keeping Cooking content free at launch will allow users to dive deep and explore the thousands of Times recipes and features that enrich the at-home cooking experience." Chobani is the official launch sponsor of Cooking. In the coming weeks, Cooking will debut a new, native "Recipe Card" advertising unit on iPad and desktop, containing content produced by Chobani. The New York Times Cooking app for iPad is available for free on the App Store at www.AppStore.com/NYTCooking and on the web at NYTCooking.com. Images are available for download at NYTCO.com. The New York Times Company The New York Times Company (NYSE:NYT) is a global media organization dedicated to enhancing society by creating, collecting and distributing high-quality news and information. The company includes The New York Times, International New York Times, NYTimes.com, INYT.com and related properties. It is known globally for excellence in its journalism, and innovation in its print and digital storytelling and its business model. Follow news about the company at @NYTimesComm.
|