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Neustar and comScore Partner to Bolster Brands' Digital Ad Delivery [Manufacturing Close - Up](Manufacturing Close - Up Via Acquire Media NewsEdge) Neustar has entered a partnership with comScore that will give marketers a unified marketing solution incorporating validated Campaign Essentials (vCE) ad validation metrics in its offering. According to a media release, the partnership builds on Neustar PlatformOne's capabilities and partner ecosystem and enhances its ability to provide marketers with the visibility needed to measure and optimize digital campaigns. "comScore vCE gives Neustar customers a very powerful, integrated tool to improve their campaign efficacy," said Ted Prince, Senior Vice President, Information Services, Neustar. "Our partnership with comScore is one of many important alliances we have made, and will continue to make, to ensure that PlatformOne is at the forefront of helping marketers drive ROI in an increasingly complex digital marketing ecosystem." "This partnership between comScore and Neustar dramatically simplifies and streamlines the measurement process for advertisers and provides the real-time insights needed to optimize campaigns," said Anne Hunter, SVP Global Marketing Strategy at comScore. "These capabilities eliminate key barriers to advertisers, enabling them to achieve greater scale and providing the data needed to maximize media spend and ROI." comScore, is a provider of digital measurement and analytics Neustar is a provider of cloud-based information services and data analytics. More information and complete details: www.comscore.com/companyinfo. www.neustar.biz ((Comments on this story may be sent to [email protected])) (c) 2014 ProQuest Information and Learning Company; All Rights Reserved. |