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Marketing the Smart Grid
[September 22, 2014]

Marketing the Smart Grid


(M2 PressWIRE Via Acquire Media NewsEdge) Dublin - Research and Markets (http://www.researchandmarkets.com/research/v298d8/marketing_the) has announced the addition of the "Marketing the Smart Grid" report to their offering.



Marketing the Smart Grid 2014 - The smart grid continues to dominate forward strategic planning in the electricity and energy industries. The dominant narrative in this area, posited by central government and electricity industries, has been to a series of aligned benefits: what is good for the environment is good for consumers and is also good for utilities.

This has been challenged, first by a pause that has come about during the recent recession and second, as the pace of smart grid development picks up again, by counter-narratives that have advanced both alternative solutions to climate change as well as different ways of delivering smart grid.


The latter remains the most significant theme affecting development of the utility business over the next two decades. However, it is increasingly being challenged by non-renewable alternative energy sources as well as an emerging storage sector and consumer dissent.

Companies committed to developing strategy in this area need now to be thinking much more widely, as this report argues.

Key findings of this report - Past forecasts of smart grid growth have varied wildly between one another and against outcome: this is part definitional, part over-optimism on the part of some forecasters.

- Those who wish to profit from the smart grid need to find niche opportunities that are not overly dependent on external considerations, including consumer sentiment, interoperability and standards.

- The smart grid is growing significantly in every region of the world, but growth is focused on very different local requirements.

- Investment in transmission grid infrastructure is likely to prove easier, and more likely to generate major returns for utilities over the next decade.

- While utilities have been enthusiastic about reduced energy use and the fully-implemented smart grid, few seem to have got to grips with the real implications of increasing storage and new net-zero energy urban developments.

Key Topics Covered: Chapter 1 Business context: changing perspectives - Dominant narrative - Counter-narrative - Loss of international consensus - Climate change skepticism - Alternative energy sources - Customer backlash: objections & concerns - Electromagnetic illness - Privacy / Intrusion (control / information) - Billing issues - Security - Share of benefits: divergent interests - Structural issues at the customer interface - The importance of customer buy-in - The market conundrum - Implications for behavioral change Chapter 2 Key development trends - Advanced metering infrastructure - By-passing of existing smart technology - Transmission & Distribution: upgrade and automation.

- Growth of supergrids - Growth of HVDC - Smart transmission and distribution - Communications - Network operations / Data analytics - Cybersecurity - Storage - the absolute game changer - Centralised storage - Battery technology - Electric Vehicles (EVs) - Direct storage of domestic renewable energy - Smart cities, smart homes - Meta-factors Chapter 3 National & international trends - Summary - Introduction - Regional factors - Regional politics - Developing versus Developed economies - Major players - North America - Smart metering - Grid upgrades - Cybersecurity - Grid-scale energy storage - State by state - Smart metering - Grid upgrade - Smart cities Chapter 4 Recommendations for Smart Grid business - Diversify and adapt - Recommendations: Be prepared for non-standard narratives - Recommendations:Market opportunities: hot topics - Recommendations:List of abbreviations For more information visit http://www.researchandmarkets.com/research/v298d8/marketing_the CONTACT: Research and Markets, Laura Wood, Senior Manager.

[email protected] Fax from USA: 646-607-1907 Fax from rest of the world: +353-1-481-1716 Sector: Energy and Natural Resources (http://www.researchandmarkets.com/categories.asp?cat_id=8&campaign_id=v298d8) .

(c) 2014 M2 COMMUNICATIONS

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