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Volkswagen of America Launches Configuration Solution [Manufacturing Close - Up](Manufacturing Close - Up Via Acquire Media NewsEdge) Volkswagen of America reported the launch of a new configuration solution at vw.com for purchasing new cars on the U.S. market. Mackevision Medien Design reported that the new website is based on its technology from the F_Box family. It gives both the manufacturer and its dealers integration in the production and sales processes while U.S. car buyers can find the car they want via a matchmaking function. "The 'build to order' process for cars customary in Germany isn't standard practice in the U.S. market. That is why Volkswagen of America's new configurator is an important innovation for the U.S. car market," explains Heiko Wenczel, head of the Mackevision branch in Detroit. "With our new site, customers don't need to know our product lineup to find a car that's right for them," says Vinay Shahani, VP of brand marketing at Volkswagen America. "For example, they can search for all red cars, with a sunroof and navigation for under$250 a month...Or search all cars under $20,000. It's hard to believe, but until now you couldn't do that on a car manufacturer's site." Mackevision developed and implemented the concept used to create images for the dating site in cooperation with Deutsch, Volkswagen of America's advertising agency. More information: www.mackevision.com ((Comments on this story may be sent to [email protected])) (c) 2014 ProQuest Information and Learning Company; All Rights Reserved. |