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Broadcasting & Cable and Multichannel News to Host Hispanic Television Summit [Professional Services Close - Up](Professional Services Close - Up Via Acquire Media NewsEdge) Key topics at the 12th Annual Hispanic Television Summit on October 2, at the Marriott Marquis in New York City and presented by Broadcasting & Cable and Multichannel News magazines, will reflect increased interest in the Hispanic TV business by general market executives. According to a release from the Company, topics include the importance of sports, "total market" approach to media, Hispanic millennials, social consciousness, promotion, multi-screen distribution and the art of storytelling. Five panels are complemented by keynote interviews and special presentations about the state of Hispanic advertising; sports rights; future distribution of FIFA World Cup and the Olympics; the importance of Mexican soccer; and the role of socially conscious storytelling for millennial Hispanics. Additionally, there will be an awards ceremony in recognition of DISH and Major League Soccer (MLS) for their leadership in Hispanic television. Alfredo Rodriguez, VP Marketing for the DishLATINO brand, will accept for DISH, and Commissioner Don Garber will accept on behalf of Major League Soccer (MLS). "The general market has taken note of the Hispanic TV business, which is why we have more speakers and first-time registrants from the general market this year," said Louis Hillelson, Vice President/ Group Publisher of Broadcasting & Cable and Multichannel News. "The agenda is suited to provide valuable insights for newcomers, as well as those seasoned in the Hispanic TV business." The Hispanic Television Summit is the signature annual conference for those in the business of television and video intended for Hispanic audiences. The Summit attracts about 500 executives representing advertising, brands, programmers, production, pay television, broadcasters, digital, technology suppliers, researchers, marketing firms and financial investors. The opening keynote features media leader Monica Gadsby, CEO, SMG Multicultural & Latin America, whose agencies represents nearly 40 percent of the Hispanic media market. An advertising panel will address general market influence on media buying; programmatic placement; millennials; "total market" approach to media; and measurement. The panel is moderated by Tom Maney, EVP, Ad Sales, Fox Hispanic Media, and includes Gloria Constanza, d exposito & Partners; Gonzalo del Fa, GroupM Multicultural; Carol Hinnant, Rentrak; Steve Mandala, Univision Communications Inc.; Eric Mathewson, WideOrbit; and Cesar Sroka, OMD Multicultural. A programming panel addresses the creation of new content in either English or Spanish and features Michael A. Garcia, Televisa USA; Aymeric Genty, Alterna'TV; Linda Ong, TruthCo; Lynnette Ramirez, NUVOtv and Fuse; and Bilai Joa Silar, U.S. Hispanic. The sports roundtable focuses on sponsors and fans, and includes Antonio Briceno, beIN SPORTS; John Fitzgerald, ESPN Deportes; and Leonardo R. Torress, DishLATINO Brand. The sports focus continues with a guide to Mexican league soccer and features Manuel Abud, President and CEO of Azteca America, and Gustavo Guzman, President of US Operations at Azteca and President of Grupo Salinas Sports, a Mexican league club ownership group. Another sports presentation by Frank Dunne, Editor, TV Sports Market will address sports TV rights. This is followed by a special discussion about the future of World Cup and the Olympics, featuring Andres Cantor, the sports anchor for Telemundo;Ruben Mendiola, President, mun2; and Gary Zenkel, President, NBC Olympics and President, Operations & Strategy, NBC Sports Group. The marketing roundtable focuses on best practices for driving the growth of Hispanic TV audiences and is moderated by Adriana Waterston, SVP, Horowitz Research. Panelists include Stacie M. de Armas, VP, Nielsen; Geetanjali Dhillon, Cine Sony Television; Victor Garcia Bory, Cablevision; Jose Luis Valderamma, Hispanic Group Corp.; and Millie Zdziebkowski, Comcast. The discussion of attracting audiences, specifically millennials, continues with an interview by Alicia Menendez, Host of Fusion's "Alicia Menendez Tonight," featuring James Goldston, President, ABC NEWS, and Isaac Lee, CEO, Fusion and President, Univision News. Another panel addresses the challenges of multi-screen distribution and includes Juanjo Duran, YouTube; Ashley Jordon, Fashion One; Tom Mohler, Olympusat Holdings; Otto Padron, Meruelo Media; and Luis Torres Bohl, Mexicanal. The closing keynote conversation is about storytelling ND socially responsible television. Author Paul Cuadros of the soccer- related reality series "Los Jets" on NUVOtv joins Executive Producer Lynda Lopez and discuss their collaboration with Mark Landsman and Jennifer Lopez in placing a human face to the story of illegal immigration. The Hispanic Television Summit is produced by The Schramm Marketing Group, which is based in New York City. More information and complete details: www.hispanictvsummit.com ((Comments on this story may be sent to [email protected])) (c) 2014 ProQuest Information and Learning Company; All Rights Reserved. |