TMCnet News
Global Marketing Leader Mario D'Amico Joins the Nature Conservancy as Chief Marketing Officer(Targeted News Service Via Acquire Media NewsEdge) ARLINGTON, Va., Sept. 25 -- The Nature Conservancy issued the following news release: The Nature Conservancy announced today that Mario D'Amico, a leading international advertising and communications executive and former Global Chief Marketing Officer for Cirque du Soleil, has joined the organization as Chief Marketing Officer. He oversees membership, digital marketing, corporate marketing partnerships, strategic communications and publishing. "We are delighted to have Mario join TNC at this critical point in time," said Mark Tercek, the Conservancy's President and CEO. "Mario is well positioned to broaden the constituency for conservation, so that people--from all over the world and all walks of life--can unite to save the lands and waters upon which life depends. His 30 years of experience building audiences in global markets is an extraordinary asset." At Cirque du Soleil, D'Amico held a distinguished 15-year career where he grew the company's brand awareness among target audiences by 80 percent, led marketing expansion into new geographies in Latin America, Asia, the Middle East and Australia, and helped to more than double annual revenues from $400 million in 1999 to $1 billion in 2013. During his tenure, Cirque du Soleil grew into an iconic brand that has now produced live entertainment in 40 countries on six continents. "I truly believe that conservation is at a crucial crossroads that demands inspiring and mobilizing a devoted and passionate base of supporters to advance its cause," said D'Amico. "At the Conservancy, we have one of the most important missions for the future of our well-being, and we have a great story to tell; now we have to use our voices in a way that resonates deeply with a wider audience than we've ever had before." Prior to Cirque du Soleil, D'Amico held leadership roles at the agencies Publicis/BCP Canada and Scali, McCabe, Sloves Canada--managing clients including Apple, Labatt, Royal Bank of Canada, Pratt & Whitney Canada, Pfizer Canada and L'Oreal. He began his career at Culinar, a flagship of Quebec's food industry, where he managed marketing for the company's U.S. operations. Born in Italy, D'Amico has lived most of his life in Montreal, Canada, and is fluent in English, French, Italian and Spanish. He holds a Bachelor of Commerce in International Marketing from McGill University in Montreal, and serves as an advisor and guest lecturer on McGill's Marketing and Entrepreneurship Expert Panel. TNS 24HariRad-140926-30FurigayJane-4875451 30FurigayJane (c) 2014 Targeted News Service |